MobileWeb.be introduces Club Brugge on PlazZza

MobileWeb.be has presented her new mobile internet campaign, which introduces the new mobile site of soccer team Club Brugge on PlazZza, the search engine portal for Mobile Internet sites, recently launched by the Belgian mobile operators. This WAP site contains an informative part as well as interactive services, allowing the user to stay updated by SMS about game results and dates.

Club Brugge on PlazZza

PlazZza and 4444, the new interactive tools for mobile marketing

Club Brugge is one of the innovators that uses the multifunctional marketing possibilities of the PlazZza service. In November, MobileWeb.be already made headlines with their first PlazZza campaign for telecom giant Samsung.
The consumer can inform himself on Club Brugge by sending a free SMS with the hitcode ‘FCB’ to shortcode 4444. He will then receive a direct link to the mobile site of Club Brugge. He can also easily find this site on the PlazZza portal site.

Club Brugge, top player on the market
“Soccer fans are more and more involved with their favorite team. The site of Club Brugge allows them to stay uo to date on the dates of the games, the results and so much more, just by using their mobile!” explains Kevin Vlerick of GSM Sport, who took care of the design of the mobile site of the premiere league player. The community feeling of the fans is stimulated by the Mobile Fan club, which sends weekly updates with news, discounts and advantages to their mobile.

MobileWeb.be, first provider of PlazZza and 4444 in Belgium
MobileWeb.be was in charge of the full integration and organization of this PlazZza campaign for Club Brugge. “Mobile marketing via 4444 and PlazZza is clearly taking off. Following the success of the Samsung Fun Club, Club Brugge is the second large player using the many innovative possibilities that are being offered by this new marketing medium.” adds Danny Lein, Managing Director of MobileWeb.be.
On November 23rd, MobileWeb.be organised the ‘Web Goes Mobile’ Seminar, where three international case studies were presented on the impact of the Mobile Internet on business & marketing strategies.

Info: www.WebGoesMobile.be

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