First banner campaign on PlazZza

MobileWeb.be is the first market player that uses the full advertising possibilities of PlazZza.

With a banner campaign about the services of his client Play.be, MobileWeb.be is delivering a first in Belgium regarding mobile marketing. The banners can be seen on the search pages of PlazZza, the search portal for Mobile Internet sites, launched last year by the Belgian mobile operators.

First banner campaign on PlazZza

PlazZza, portal for the mobile internet
PlazZza offers a platform to give easy access to mobile internet sites in Belgium. On PlazZza, the end-user can choose between several categories in which the WAP sites are listed. Another possibility is sending a free SMS with a certain hitcode to the shortcode 4444. Samsung for example has integrated the hitcode ‘samsung’ in its advertisements. If the consumer sends this hitcode to 4444, he receives by SMS a direct link to the Samsung mobile internet site.

First mobile banner campaign
MobileWeb.be strongly believes in the possibilities of PlazZza regarding mobile marketing. This provider of mobile solutions previously introduced big names on this new mobile platform, among which Samsung and Club Brugge. With a campaign about the new WAP service of Play.be, MobileWeb.be wants to prove that the PlazZza medium is ready for advertising. In collaboration with ScreenTonic, pioneer for mobile publicity in Europe, and the operators Mobistar and Proximus banners were placed on the category and search pages of PlazZza. ScreenTonic previously set up campaigns for, among others, Coca-Cola and Reebok for the successful Gallery, the French counterpart of PlazZza.
“With the coming of larger GSM screens and faster connections, the major obstacles for a mobile platform as PlazZza have been conquered.” explains Danny Lein, Managing Director of MobileWeb.be “Marketing campaigns on such a medium are the logical next step, and both the market as the consumer are ready for it.”

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