Archive for June, 2007

Two interesting beer campaigns has recently collaborated on interesting mobile marketing campaigns for two Belgian beer companies. Do you remember the fun taglines on the Hoegaarden beer coasters? The Belgian brewer has relaunched this campaign, though in a modern version.
In collaboration with you can now send your original tagline via sms to the shortcode 3908 (0,25 EUR/sms). The best entries compete to win 5 cases of Hoegaarden Rosée or Witbier. On the Hoegaarden website it is also possible to send a text, picture or drawing.

Campagne Hoegaarden

Duvel’s TV campaign, including the beautiful imagery of the tornado’s on the fields of grain, can now be watched on the Duvel website. has made it possible to download the music of this campaign on your mobile phone. Simply sms the keyword ‘duvel’ to 3455 (0,15EUR /sms) and you’ll receive a wap push link to the MP3 file (first check if your mobile supports MP3 and is GPRS/WAP compatible).

Campagne Duvel

Music downloads for your mobile

British telecom Omnifone has launched MusicStation, a new music download service for mobile phone users in Sweden. All subscribers of the Norwegian group Telenor can enjoy unlimited downloads for a weekly fee of 25 Swedish kronor (2.99 euros, 3.98 dollars). About 80% of all mobile phones will be compatible with MusicStation. In the coming weeks, the new mobile service will be introduced on markets across Europe, Asia and Africa.

With this launch, Omnifone has beaten Apple to the global market. Apple’s iPhone, offering music storage and Internet access, will be introduced in the US within two weeks (June 29) and in Europe by the end of this year.

“MusicStation’s launch heralds the beginning of the next generation of mobile music,” states Omnifone chief executive Rob Lewis. “Hundreds of millions of mobile phone subscribers worldwide will soon gain the ability to download and play unlimited amounts of music, wherever they are.”

Music downloads for your mobile

YouTube goes mobile

The popular video sharing website YouTube will be taking its first steps into the mobile world. During a forum on Internet developments in Taipei last Saturday, Taiwan-born Steve Chen, co-founder of YouTube, said consumers in many parts of the world will be able to access the site on mobile phones by next year.

Commuters on subways or buses are likely to access videos of between 30 to 60 seconds each, while people traveling on longer train journeys would probably go for files of up to 10 minutes in length, he said.
As Internet technologies develop further, Web sites should provide richer content and greater mobility so users can have access to them anywhere, Chen said.