Two interesting beer campaigns has recently collaborated on interesting mobile marketing campaigns for two Belgian beer companies. Do you remember the fun taglines on the Hoegaarden beer coasters? The Belgian brewer has relaunched this campaign, though in a modern version.
In collaboration with you can now send your original tagline via sms to the shortcode 3908 (0,25 EUR/sms). The best entries compete to win 5 cases of Hoegaarden Rosée or Witbier. On the Hoegaarden website it is also possible to send a text, picture or drawing.

Campagne Hoegaarden

Duvel’s TV campaign, including the beautiful imagery of the tornado’s on the fields of grain, can now be watched on the Duvel website. has made it possible to download the music of this campaign on your mobile phone. Simply sms the keyword ‘duvel’ to 3455 (0,15EUR /sms) and you’ll receive a wap push link to the MP3 file (first check if your mobile supports MP3 and is GPRS/WAP compatible).

Campagne Duvel

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