Archive for July, 2007

Mobile content via satellite

Soon it will be possible to send mobile content through satellites.
The European Space Agency (ESA) is currently working on a technology that allows mobile devices, such as mobile phones and GPS systems, to receive content that was send out by satellites. This mobile content can be videos, tv and radio programs.

With the large coverage of the geostationary satellites, the content can be brought wherever in the world. That’s why it could become a new interesting distribution channel for content providers.

As a reaction, the European satellite providers SES Global and Eutelsat Communications have started the development of satellite infrastructure meant for the broadcast of video, radio and data to mobile devices. The first of these broadcasts can be expected early 2009.

Mobile communication in Belgium on the rise

In 2006 people in Belgium called more than the year before. Especially mobile phoning is on the rise. If the trend is kept up this year, the mobile phone use might beat the fixed phone. Those are the conclusions of the annual report of the Advising Committee for Telecommunication in Belgium.

While in 2005 the amount of call minutes had risen only 1,7%, it rose another 6,5% in 2006. Together we called each other for 24,86 billion minutes. 46% of those calls, or 11,4 billion minutes, were made with a mobile phone. In 2005 that number was still below 10 billion. This augmentation is caused by the growing amount of mobile subscribers on the one hand, and the existing subscribers called more on the other hand.
Of course the GSM is not just popular for calling only: in 2006 there were about 4,5 billion sms text messages exchanged, which comes down to an average of 477 per mobile subscriber.

(Source: De Standaard)

Mobile communication in Belgium on the rise

Google prepares mobile search engine

Google is taking the mobile internet very serious.
The popular search engine is currently developing a search device for mobile sites, allowing consumers to easily find the providers of mobile content such as ring tones, games and other premium content.

As next step, the mobile Google will give companies the possibility to pay to appear in the search result, in analogy to the sponsored links in its web version.

In another recent move on the mobile platform, Google has been testing mobile advertising. Certain mobile web developers were asked to put Google ads on their sites in a test to extend Google’s Adsense program to the mobile internet.
Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, on Google’s recent efforts for the mobile world: “Mobile advertising is a huge opportunity for us starting with the basic premise that there are something like 3 billion or so handsets in the world.”
Compared to the 1 billion PC users, that is indeed quite an interesting target market.

Google mobile

Emergency info on mobile phone

The question has been risen by some before: in the past we carried around our own (paper) agenda with on the first page contact details of those to contact in case of an emergency; why not do the same now with our mobile phones?

In 2005 there was the ICE campaign in the UK, which encouraged people to add the phone numbers of their emergency contacts in the address book of their mobile phone. These contacts get the name ICE1, ICE2, ICE3,… (In Case of Emergency). You could for example add the number of your partner as “ICE 1 Sam” and the number of your mother as “ICE 2 Mom”. When something happens to you, those providing help can then easily see who to call.

Member of the European Parliament Maria Martens has asked the Commission to further promote this project in Europe. Martens would like to have the support of phone companies and mobile phone producers: “It would be good if from within the configuration of the phone, people would be asked to define their emergency contacts. Of course it would be optional to fill in this information. I think an obligation goes too far.”

In Belgium the ICE campaign has already been discussed as well. Flemish representative Bart Caron entered a resolution in March, demanding the government to actively promote the ICE numbers. His resolutie was unanimous accepted in the Commission of Welfare.

To configure your own ICE numbers:

  1. Type the acronym ICE followed by a contact name into the address book of your mobile phone
  2. Save their phone number
  3. Inform your ICE contact that you have designated them

PS: For a different approach on how to handle an emergency, check out one of’s clients: Helpi

emergency numbers in your mobile phone

Mobile Advertising needs specific audience

Mobile Advertising has great potential. IF it is targeted to a specific audience, that is.That is the conclusion of a survey, done by the British Tickbox, assigned by MaMac. In May 2007, they asked 1400 British mobile phone subscribers about their habits on the mobile internet.

Results show that 13% of the younger generation (16 – 24y) has at least once reacted on a mobile advertising, which is pretty high considering the low amount of mobile advertising that is available for the moment.

The success of each form of mobile advertising is different depending on the age and sex of the viewer. Text ads are most popular, especially with women (60% against 47% with men). Men, on the other hand, are more likely to react on a video ad (22%) than women (12%). Video ads also score higher with 16-24 year-olds, while the category of 25-34y prefers a banner.

The survey clearly shows that mobile advertisers should use a specific approach for their target audience.