Mobile bus tickets in Antwerp and Ghent

Today, a test project with mobile bus ticketing starts in the cities of Antwerp and Ghent. The project, a collaboration between mobile operator Proximus and De Lijn, is the first of its kind in Europe.

The concept is kept simple: you send a SMS message to a shortcode and you receive another message back, which serves as electronic ticket for the bus. If the test in Antwerp and Ghent goes well, it will be extended for the rest of Flanders in 2008. At the moment De Lijn only works with Proximus, so subscribers from Mobistar and Base can not yet participate.

De Lijn

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  • Comments (1)
    • Harold Tor
    • September 18th, 2009

    This system fails because:

    1. It presumes users only use Proximus, this excludes tourists.
    2. Most users of Delijn have their subscription if they live in Ghent/Antwerp.
    3. It costs more than to buy a ticket at the counter.
    4. Unclear signage and lack of proper publicity.

    Most of the time, mobile applications would work because of the technological advancement made, but it fails because of poor planning, poor execution, poor strategy.

    I would sincerely hope Delijn can real time bus/tram timings on mobile devices like in the US, Japan and Singapore.

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