Archive for November, 2007

5 billion SMS in 2007

Belgian newspaper L’Echo reports:
In 2007, about 5 billion Belgian SMS messages were sent out, which is on average 500 messages per mobile subscriber. About 120 million of those messages were premium messages. Since those cost on average 1 euro, this generated about 120 million euro. Premium SMS can contain news alerts, horoscopes, games, ring tones and sms votes.
Premium SMS can cause complaints, for example for unsollicited messages (‘sms spam’). The Wireless Access Service Providers (WASP), including, are fighting these malpractices by obliging all client applications to be compliant with the GOF Guidelines.

Ster uses GSM for interactive marketing

The ‘Ster’, provider of publicity time slots on the national Dutch TV channels, will use the mobile phone to incorporate interactivity into TV marketing campaigns.
TV commercials will carry a specific logo to show that mobile interactivity is possible. The application MyGimmy then shows the options available for that advertisement, for example order a testdrive with the car in the ad, or order a test sample of the advertised beauty product.
MyGimmy was developed by meiTV; check their site for a promo video and more info.

Full house at the Web Goes Mobile seminar

More than 130 professionals participated last Thursday at the Web Goes Mobile seminar at Business Faculty. Operators and advertisers gave an extensive update on the Mobile Internet and all its opportunities. The most important gatekeepers of the mobile internet are of course the mobile operators. Representatives of Proximus and Mobistar gave facts and figures on the PlazZza initiative. Since the launch in 2006 of this WAP service more than 100 mobile sites have joined. The majority of the sites concerns adult content and entertainment (logos, ring tones,…).
Another such entertainment application is the moblog, which allows Proximus subscribers to send a mobile photo by MMS to a photo blog. This initiative was initiated by the agency Emakina, in collaboration with

e-Bay is also enthusiastic about the mobile platform: “We believe in mobile and the timing is now.”, says Alexis van de Wyer of eBay Belgium. On their market place it’s now possible to bid by SMS and to receive SMS alerts with updates on an auction.

With the use of the mobile internet on the rise, this medium is becoming increasingly interesting for advertisers. The French Screentonic, which was acquired by Microsoft earlier this year, already set up mobile campaigns for several companies such as Coca-Cola, Disney and Apple. Currently they measure a click-through rate on mobile advertisements of 3% to 6%.

An extraordinary presence at the seminar was the Brit Tom Weiss, former Vice-President at T-Mobile, who gave a very sobering vision on current mobile technologies. He pointed out that voice and SMS are still the main sources of revenue for mobile operators and that growth for external parties is mostly in niches.

The event, filling in its second edition a full room of interested professionals, was an initiative of, Belgian provider of mobile solutions and leader on the domain of Mobile Internet. Managing Director Danny Lein adds: “Our main goal of Web Goes Mobile is proving the potential of the Mobile Internet for marketeers. On the seminar, operators, providers and advertisers have all together proven that this medium is on the rise.”

The presentations are available on

Earn money with your mobile has worked with Pumbby on a new project, that allows people to earn revenue with their mobile phone. All you need to do, is accept advertising on your mobile. Mobile subscribers can register on the Pumbby website and decide how many advertisements they wish to receive (with a maximum of 10 per day). For each advertising message that he reads, the consumer can receive up to 44 eurocent. If he completes personal data, such as age, gender, etc… on the website, the advertising will be personalised and as such better targeted.

With the earned revenue, the consumer can buy in the online Pumbby shop (CD, DVD, movie tickets, etc…), or use the money to pay his GSM bill. It’s also possible to transfer the money to his personal bank account.

You can subscribe on


Mobile payment picks up slowly

In May of this year we reported about several new Mobile Payment technologies that are coming up. New providers such as and Atos Worldline offered services to use your mobile to pay small bills. Though promising, we see that after half a year people aren’t yet warming up to these kind of services. Atos has gotten about 1865 suppliers interested, which leads to only 20 payments a day. Tunz counts about 2500 suppliers and a similar result. However, this is a new market and even though it might pick up slowly, the potential is definitely there.

While it picks up slowly in Belgium, our neighbours in Holland are more eager for mobile payments. In a test, the mobile phone replaced the bank card. Customers had to hold the GSM next to a terminal at the check-out counter after which a pin code had to be entered and the amount to be paid was withdrawn. Customers got used to it quickly and responded enthousiastically.

Interested in a mobile payment solution for your company ? has the answer!

Mobile Payment

Google announces Android platform

The long expected Google announcement last week was for many an anti-climax. Not a special ‘Google Phone’ was announced but the mobile platform Android.
This platform hopes to set an open handset standard, uniforming the mobile software, independent of operator and mobile manufacturer, and this way accelerating the development of mobile services.
Reactions to the announcement were mixed. Some believe that Android will benefit the consumer by setting a new level of openness. Others, including Proximus, fear it will fragmentize the market even more. Base thinks that Android will make the mobile data traffic more accessible, which will generate more revenue for the operators.

Google Android platform

SMS parking is huge success in Antwerp

A few months ago we reported about the new project in some Belgian cities to pay your parking space by SMS. In Antwerp this system turns out to be a huge success. According to De Standaard, about 20% of outdoor parking spaces in Antwerp is paid by SMS. The parking company GAPA is now negociating with paying parking lots to introduce the system there too. Instead of having to queue at a terminal to pay your parking ticket, it would become possible to send a SMS instead. To be continued…

RTL experiments with mobile interactivity

TV channel RTL has worked with IT company Comsys to integrate mobile applications into their TV programs. Viewers can use their (UMTS) mobile phone to go backstage in a program or to upload one of their own video to be used in the show. It’s not yet known when the first program with such mobile interactivity will be broadcast.