Ster uses GSM for interactive marketing

The ‘Ster’, provider of publicity time slots on the national Dutch TV channels, will use the mobile phone to incorporate interactivity into TV marketing campaigns.
TV commercials will carry a specific logo to show that mobile interactivity is possible. The application MyGimmy then shows the options available for that advertisement, for example order a testdrive with the car in the ad, or order a test sample of the advertised beauty product.
MyGimmy was developed by meiTV; check their site for a promo video and more info.

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