Archive for December, 2007

Ring tones hype is over

For several time, there was a real madness for ring tones, which was a real gold mine for distributors such as Jamba and Musiwave. But those days seem to be over now. The sales of ring tones in Europe is decreasing rapidly. More and more devices allow to make your own ring tones. If your GSM is equiped with a MP3 player and Bluetooth function, you can easily put your favorite song as ring tone, which works much better than the ennoying polyphonic version of Crazy Frog.
The ring tones suppliers are now working out a new strategy to save their decreasing revenues.


iPhone users love ads

According to a report by AdMod, iPhone users are more susceptible for mobile advertising.
Ad impressions from US iPhones increased from 1,86 million in October to 6,65 million in November, which represents 0,9 percent of all ads served.
It remains to be seen if the results will remain high or are just a temporary result of the launch of the new device.

Mobile radio on Vodafone, a brand of Dutch company Mobilaria, has signed a deal with Vodafone Holland to allow mobile radio services on the Vodafone network.
Vodafone clients can listen to more than 200 radio stations with their mobile phone from anywhere in the world. For this service they pay a fixed fee of 3,50 EUR per month. This fee is used to compensate the streaming limits that are normally applicable. The profit is divided between Mobilaria and Vodafone.
Mobilaria is also in talks with other telecoms, such as KPN.

Nokia starts mobile video service

Mobile phone manufacturer Nokia has presented Medeo, their new mobile service that allows to stream videos on a mobile. The streaming content contains Hollywood news, film trailers, celebrity interviews and red-carpet footage. Check it out on their mobile portal

medeo_logo.jpg wins two Mobistar Awards was the big winner at the annual Mobistar Innovation Awards, which took place yesterday at ‘Living Tomorrow’. The prestigious PlazZza Award was acknowledged to the dealer locator for Audi. The emergency alerting platform Helpi was rewarded with the SMS Award., four years of innovation is no stranger at the Mobistar Innovation Awards. This year’s awards follow previous prizes for their Mobile Tools (2004), Laundromat SMS service (2005) and Samsung (2006). Danny Lein, Managing Director of “It is great when important market players are willing to invest in innovative new mobile solutions. With these awards, the sector has recognised these efforts as well. That motivates to continue innovating!”

Audi, find the nearest dealer on your mobile

The winner of the ‘PlazZza Award’ was the Audi Dealer Locator, an application that developed for D’Ieteren. For the first time in Belgium, it is possible to locate the nearest Audi dealer on the Mobile Internet. The application tracks the location of the mobile user through LBS technology. The addresses of the nearest car dealers are then displayed on a graphical map.

Helpi, emergency service at the click of a button

In the category ‘SMS Award’, the prize went to the emergency service of Helpi. Like the Audi application, the Helpi service uses LBS technology to locate the mobile phone user. This way, a person who is in an emergency situation, simply needs to push the pre-programmed Helpi-button on their mobile to inform the emergency services. Frank De Neve, Manager of Helpi: “The strength of this service is its simplicity: one push on a button informs both relatives and emergency services. That is very efficient and saves time in case of an emergency. The Jury particularly liked that aspect.”

SMS celebrates 15th birthday

It might seem like the hype of the past 5 years, but SMS is in fact much older than that. This month, it has been 15 years ago that the first text message was sent out by a few IT-workers at Vodafone UK. Back in 1992, it wasn’t yet seen as a potential revenue generator, but just as an additional phone service. With the numbers we reported a few days ago, it’s clear they were proven quite wrong…

Mobile music revenue up to 30% by 2011

Market research by Understanding & Solutions predicts that by 2011 mobile downloads will represent 30% of global music industry revenues. Currently it accounts for only 13%. The predicted $11 billion revenue will somewhat compensate the decline in traditional music retail sales. The market will be dominated by Japan and the US,driven by strong mobile subscriber growth and the status associated with music-related personalized mobile products. Meanwhile, the European market will suffer from its fragmentation.

Read more.