Teenagers most susceptible for mobile ads

Nearly 23% of mobile subscribers, that participated to a recent Nielsen study, have seen a mobile advertising on their mobile in the past 30 days. About half of those have actually responded to the mobile ad.
Teenagers seem to be more susceptible for these ads: 46% remembers the ad, compared to only 29% of the adults.
A quater of all mobile ad viewers have responded at least once by sending a SMS. 9% has followed a link on their GSM to form a specific number. A third of all users in the survey is open for mobile advertising if it reduces their subscription fee. 13% is open for it if it improves the available media and content offer. 14% is OK with it if the ads are relevant for their personal needs.

Source: 6Minutes.be

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