Archive for April, 2008

SMS another car driver

Every week, I spend – like many of us – hours in traffic jams. The driving style of others can be a real cause of frustration. So often I wished I could tell the driver in the car next to me to turn off his signal light when going straight forward. Or to turn it on when he’s actually turning. Or to signal that his light is not working properly. Or to warn that his freight is loosening. Gestures are often well meant but misinterpreted. I’m sure you’ve nodded in recognition at least once.

Frustrated? SMS another car driver

An initiative that wants to give an answer to this, is DISY. This service, powered by MobileWeb, allows to send a SMS message to the other driver.
How does it work? First of all, if you want to allow people to contact you, you have to sign up for the Disy service. Subscription is free of charge and you just have to connect your license plate to your mobile phone number or your e-mail address.

To send a message to a Disy driver, you use the website (free of charge) or you send a SMS message, containing the license plate and the message, to the shortcode 3479 (€ 0,50 euro/sms). You’ll notice that if you type disy on your mobile phone, you use the number 3479 🙂

Since the messages pass by the Disy platform, the users don’t get to see each other’s phone number or mail address, so there’s no privacy issue.
Of course, this system only works for people who are subscribed… So all register quickly on and start chatting on the road! But drive safely!

Verizon, Vodafone team for live Madonna simulcast

Verizon Wireless and Vodafone announced they will team to deliver a live global mobile simulcast spotlighting performances from Madonna‘s April 30 show at New York City’s Roseland Ballroom. The simulcast, which expands Vodafone’s exclusive mobile content distribution and promotion deal with Warner Music International in support of the new Madonna album Hard Candy, will feature four live songs from the disc, officially dropping Tuesday. Verizon Wireless is scheduled to begin the mobile broadcast at 10 p.m. EST via the V Cast Performances channel, with Vodafone Live’s broadcast beginning at 3 a.m. GMT for subscribers in the U.K., Germany, Italy, France and close to a dozen other international markets. V Cast Performances will also archive the performance for 30 days.

Earlier this month, Verizon Wireless issued an exclusive “mobile underground remix” of the new Madonna single “4 Minutes” remixed by hip-hop mastermind Timbaland, who is also slated to release an exclusive album via the operator’s Mobile Producer in Residence program.

Source: Fierce Wireless

Madonna simulcast on Verizon and Vodafone

New mobile phone…

Courtesy of

What do you think of our new blog?

A few weeks ago, we moved the blog to the WordPress platform.  Apart from the brand new lay-out, there are now a bunch of new functionalities.

To name a few:
Search function: find any article you need by just typing a keyword
Extra pages: In the top navigation you find some pages about the MobileWeb service range
Categories & tag cloud: easily navigate through the blog by category or by tag
RSS feeds: subscribe to our feed and always stay up to date
Comments: Write a comment beneath any article

We invite you to test those, and the last functionality in that list in particular 🙂 
Because we want to know what you think of our blog efforts!
Write us your feedback in the Comments tool below this article.


SMS opens church door

Visiting a church even though it’s not officially open. That’s now possible in the Dutch town of Bornwind (Friesland) by sending a simple SMS message. When the door is locked, anyone who wants to visit the house of God can send a premium SMS at 1,50 euro. In return, he then receives an access code which opens the church door. This way, Steunpunt Monumentenzorg, who has taken the initiative, wants to increase the accessibility of the church. The church receives 1 euro for every SMS.
To avoid vandalism, every visitor will be photographed.

The system was developed by students of the Internet Academy of Leeuwarden. If the E-Tsjerke (Electronic Church) project is a success, it’ll be used in 50 other churches in the area.

Source: De Morgen

SMS opens church door

Watch out for ‘walking & texting’ wounds

Has it happened to you yet?  You’re walking in the street, concentrated on writing that text message and  your lovely distracted head bangs into a lantern pole?
Well, seems it happens to 1 out of 10 people in the UK! There they call it ‘walking & texting’ wounds. So bad even that in Brick Lane, London they had attach pillows to the poles!
The initiative comes from a charity organisation ‘Living Streets’.  If it’s a success, it’ll be repeated in Manchester, Birmingham & Liverpool.

Maybe they should attach some pillows to the cars against the ‘texting & crossing the street’ wounds?

Walking & texting can be dangerous

Mobile social networks – when can we expect the boom?

These days it rains announcements of social networking sites that are starting to build their mobile offer. Both MySpace and Facebook have created adapted versions for the mobile phone. With OneConnect, Yahoo! offers a specific application with the ambition to integrate all mobile social networks. For professionals, LinkedIn has prepared a mobile version. In our direct environment, we haven’t noticed much impact or use of these. Yet we expect that the uprise of mobile social networks will become strong in our area.

“Today, social networking is already thè killer application on the mobile phone.” This quote from Tom Weiss at the Web Goes Mobile seminar, organised by, surprised many attendees. “The mobile phone is by default equipped with a contact list and most people use their GSM to transmit messages. Isn’t that exactly the definition of a social network?” wondered Weiss.

Indeed, in the large sense of the word the mobile phone is already today the ultimate social networking device. The success of mobile telephony can be explained mostly by the inherent basic need of human beings to communicate with family, relatives, friends, colleagues. This is – one way or another – what it’s about for social software providers.

Social networking communities that want to be successful on the mobile will have to deliver an extra additional value, on top of the communication possibilities that the mobile phone already offers today. International research by Informa Telecoms & Media proves that this is working nicely. According to their recent report ‘Mobile Social Networking, Communities and Content’, the amount of worldwide users of mobile social networks has risen in 2007 to 57 million, which is double of 2006.

Mobile social networks

Mobile communities are most popular with youngsters, in the age category 14 – 20 years. In general, teenagers delivers the most active contributions. For many of them, an important part of their social life happens amidst these new community tools.

The most successful mobile communities position themselves in the same way, which we’ll here call ‘Make Me Rich & Famous’. Many teens want to have their ‘Moment of Glory’ within their reference group. They’ll do anything to post the most attractive and creative content, hoping to build fame and status. Mobile communities such as SeeMeTV (UK) and SelfCentral (New-Zealand) encourage this strive for fame by developing ‘stars’ that are rewarded by their fans. They can generate additional revenue for every download of self created content.

At this moment, the business model behind mobile communities remains pretty vague. Most of the revenues end up at the operators: Informa estimates that the average social networking user is worth 5 dollars of data transfer per month. Other money sources such as transaction fees on consumer generated content or advertising revenues are currently rather poor. Whether mobile social networks will break through on a large scale and on the short run will depend mostly on whether the mobile operators will be open to share data revenues with the content providers.

Flair mobile campaign for diet

Another mobile campaign by Sanoma and is the SMS Coach, a service given to readers of the woman magazine Flair.

Women who want to loose some pounds and need some support during their diet, can send the keyword COACH by SMS to the shortcode 3037 (0,75 euro/sms sent and received). They will then receive a SMS message every day during one week, giving them advice, diet tips and support.

Libelle mobile campaign for Mother’s Day

Sanoma has worked with to set up a mobile campaign for Mother’s Day. They’ve chosen to advertise this campaign through their magazine Libelle.

The objective was to let people send a nice message for Mother’s Day by SMS. All messages will appear on the Libelle website and a selection in the May 8th issue of Libelle magazine. The funniest, sweetest and most creative message wins a luxurious wellness weekend for two.

AP announces Mobile News Network

Press agency Associated Press has announced a new service that brings news headlines, information, photos and video to smartphones.

“The Mobile News Network will provide a national platform for smart phone users to access local content from brands they trust,” CEO Tom Curley said. “Members can participate by providing local news that will appear alongside their logos. Importantly, the network also offers a new outlet for members to sell local advertising to the mobile audience.”

AP is working with mobile phone manufacturers and carriers to develop the best user interface for this comprehensive collection of news stories, photos and video from the news industry. The network will be optimized for the richest multimedia experience the new wireless devices will allow.

Full press release