Ring tones decrease, ringback tones on the rise

In December, we already reported the decline of the ringtone market. Recent study by BMI predicts that this market will further decrease in 2008, generating approximately $510 million in the US. This is a 7% (or $40 million) decrease compared to 2007.

Better news is that ringback tones are gaining popularity. A ringback tone is a song that is performed to the caller when they call a participating mobile subscriber. BMI projects US sales of ringback tones to surpass $210 million in 2008, which is a lot higher than earlier predictions.

“The market for ringback tones has grown stronger than we originally forecasted last year,” said Richard Conlon, BMI Vice President, “As we forecasted last year, the ringtone market continues to decline as the novelty phase wears off and lower-priced substitutional products come to market.”

Press release

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  1. This was bound to happen 1 day.We couldn’t find ringtones anymore in future.

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