AP announces Mobile News Network

Press agency Associated Press has announced a new service that brings news headlines, information, photos and video to smartphones.

“The Mobile News Network will provide a national platform for smart phone users to access local content from brands they trust,” CEO Tom Curley said. “Members can participate by providing local news that will appear alongside their logos. Importantly, the network also offers a new outlet for members to sell local advertising to the mobile audience.”

AP is working with mobile phone manufacturers and carriers to develop the best user interface for this comprehensive collection of news stories, photos and video from the news industry. The network will be optimized for the richest multimedia experience the new wireless devices will allow.

Full press release

AP

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