Libelle mobile campaign for Mother’s Day

Sanoma has worked with MobileWeb.be to set up a mobile campaign for Mother’s Day. They’ve chosen to advertise this campaign through their magazine Libelle.

The objective was to let people send a nice message for Mother’s Day by SMS. All messages will appear on the Libelle website and a selection in the May 8th issue of Libelle magazine. The funniest, sweetest and most creative message wins a luxurious wellness weekend for two.

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