Social networks drive mobile internet traffic

According to a recent measurement of mobile internet usage by M:Metrics, social network sites like Facebook, are key drivers of mobile internet usage.

In the UK, facebook.com is the number 1 domain, where an active Mobile Web user spends on average 1h 44 minutes of time spent per month (or 72% of all time spent on the Mobile Web). In the US the active mobile internet user spends on average 1h 25 minutes on myspace.com and 1h24 minutes on facebook.com (representing 61% of all time spent on the mobile internet in the US).

Other interesting finding of this research: Americans spend twice as much time on the mobile internet than Britains: more than 4.5 hours per month browsing on their smartphone, where as British smartphone users browse the mobile web on average 2.2 hours per month. The higher popularity of flat rate data plans in the United States is a primary factor explaining this difference.

 

Top Domains by Time Spent Browsing per Month: United Kingdom

Domain

Company

Total

Total

Total

2:24:58

facebook.com

TheFacebook, Inc

1:44:47

three.co.uk

Hutchison Whampoa Limited

1:30:51

sky.com

British Sky Broadcasting Group Plc

1:15:28

live.com

Microsoft Corporation

1:11:06

bbc.co.uk

British Broadcasting Corporation (BBC)

0:48:10

 

Top Domains by Time Spent Browsing per Month: United States

Domain

Company

Total

Total

Total

4:37:48

craigslist.org

Craigslist, Inc.

1:38:51

ebay.com

eBay Inc.

1:25:41

myspace.com

News Corporation

1:25:13

facebook.com

TheFacebook, Inc

1:24:09

go.com

The Walt Disney Company

1:07:04

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  • Comments (1)
    • smith08
    • August 28th, 2008

    According to me at present web marketing is in boom for this purpose the promoters are using various modes of promoting their product.The example are mobiles phones,facebooks,online marketing.So ulmately people become habituated.
    ===============
    smith
    Get Website Traffic

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