Presidential candidates use mobile marketing

To make sure they reach a broad audience, the US presidential candidates have added a mobile marketing component to their election campaign.

Judging from his website, Barack Obama is clearly most into it. You can “join his movement” and stay updated about his campaign, by texting “go” to the shortcode 62262 (the number corresponds to the letters of his name). There are specific keywords (health, education, iraq,…) to receive info on his policy on specific topics. His website also offers free wallpapers and ringtones for your mobile phone.

Obama's mobile marketing campaign

Hillary Clinton doesn’t stay behind either, although her website only offers a subscription form “to receive text messages from Hillary Clinton”. Not very clear what to expect there.

Not very surprising, there’s no sign of any mobile marketing on the website of the Republican candidate John McCain

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