Archive for June, 2008

Mobile advertising company Blyk comes to Belgium

Blyk, a company that offers free sms and call credits in return for mobile advertising, is introducing their services in Belgium.  The concept already proved very successful in Great-Britain, where the target of 100.000 members was reached in just 9 months, 6 months earlier than projected.  At the end of the year, Blyk will be available in Holland and earlier this week, it was announced that Belgium, Germany and Spain would follow. 

Blyk is targeted mainly at young people between 16 and 24.  When the youngsters subscribe, they need to indicate which products and brands they like. They then receive a SIM card with a certain amount of free SMS messages and call credits.   In return they receive mobile advertising messages from their favorite brands.  Marko Ahtisaari, Blyk’s head of brand & design: “The advertising expenses are very important for us.  Belgium is among the top 3 of these expenses. Naturally, the countries where we introduce our services need to be open to such a new concept.”  

Police warns citizens by SMS

Last month, we reported on the emergency services of Helpi.

Helpi has now joined forces with the federal police and the ‘Buurt Informatie Netwerken’ (Neighborhood Information Networks) to create the new communication platform bin-sms.  This platform allows to inform citizens by sms in case of an emergency or insecurity.  For example, when burglars have been signaled in the neighborhood, the police can enter a warning into the SMS application, and the message will be send to all BIN-members of that area.

More info on bin-sms.

Buurt Informatie Netwerken

MobileWeb brings De Standaard on the Mobile

MobileWeb, the Belgian specialist in mobile internet solutions, has created the mobile news portal De Standaard Mobile for Corelio. Based on the unique Mobile Web Server, the news pages are adapted to the characteristics of the different types of mobile phones. This way, De Standaard Mobile is optimally presented on every GSM, Blackberry and iPhone. PlazZza played an important role in the launching campaign.

De Standaard Mobile: the most recent news always at hand
De Standaard has launched a new mobile news service, called De Standaard Mobile. “De Standaard is much more than a newspaper. We are a news brand. That’s what we already were on paper and on the computer. Now we’re also that on the mobile phone.” says main editor Peter Vandermeersch. “It’s the quality and the speed above all. That’s why we’ve opted for the system of MobileWeb,” adds project leader Joris De Lannoy.

An optimal presentation on every GSM, Blackberry and iPhone
“For De Standaard Mobile it was our main objective to develop a clear and readable news site, independent from the type of GSM, Blackberry or iPhone that is used,” explain Managing Director Danny Lein. “Depending on the type of device, the font size and the images are adapted. The first page gives short but clear titles, which click through to the entire article. The automatic updating system always visualizes the most recent articles.”
For the traffic information, there was a close collaboration with the Flemish Verkeerscentrum. Based on a handy map for each Flemish region, people on the road can check easily and quickly where to expect traffic jams.

Available for free on or on PlazZza
The mobile internet site can be visited for free by entering the address in the mobile browser. This is possible for every mobile device that has Internet access. also registered De Standaard Mobile in the listings of PlazZza, the Belgian portal for mobile sites. If you send the keyword DS by sms to the free number 8080, you’ll receive a sms message with a direct link to De Standaard Mobile.

Strong and growing usage of Mobile Internet in France

According a study performed in the first quarter of 2008 by AFMM (Association Française du Multimédia Mobile) and Ipsos Média about 25% of all French mobile subscribers in the age range 15-50 years use mobile internet services on a daily basis.

Flat rate internet plans as well as 3G connectivity are the key drivers of increasing usage and frequency: 50% of 3G subscribers are daily mobile internet users.

The study further reveals that 66% of the respondents wish to receive an SMS with a wap push link in order to directly link to the desired mobile internet site.

Apple announces iPhone 3G

Yesterday during his keynote, Apple CEO Steve Jobs announced the new 3G iPhone. This new generation iPhone will be able to surf on the mobile networks of the third generation (3G), which are much faster than the classic mobile phone networks.

The iPhone 3G will be available on July 11th in 22 countries, including Belgium. The 8Gb would cost only $199; the 16Gb version $299, which is a lot cheaper than the first version of the iPhone.
Belgian operator Mobistar however denied that the multimedia device would be released in July in Belgium. It would be released later this year, but date and price have yet to be defined.

The new iPhone also has other additional functionalities. The device now also contains GPS. It features Easy!, a search tool to locate, through LBS, people in your contact list that are situated within the same geographical area.
Competing with the BlackBerry, the iPhone now directly sends and receives e-mails, using the new MobileMe function.  MobileMe also features a Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online. It includes 20Gb of online storage that can be used for email, contacts, calendar, photos, movies and documents.

Apple iPhone

MobileWeb in France with Lille Plus games is also active on the French market. Lille Plus, a French free newspaper has fully outsourced their weekly competitions to On Mother’s Day for example, readers could win a set of beauty products by participating in a SMS Game. Beneath, you can find some nice examples.

Lille Plus SMS campaign - click to enlarge Lille Plus SMS campaign - click to enlarge Lille Plus SMS campaign - click to enlarge Lille Plus SMS campaign - click to enlarge