Archive for July, 2008

Gentse Feesten in the (mobile) picture

During the Gentse Feesten, reporters of Het Nieuwsblad went out with their Blackberry and took mobile pictures of the festivities in the city.  The snapshots were then posted in a Google maps application on the website.  By clicking on a spot in Ghent, you could get an idea of the atmosphere at that location.  A nice mobile initiative of Corelio!

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Obama votes for mobile web

In May, we already reported how the US Democratic presidential conadidates use SMS Marketing for their voting campaigns.

Barack Obama is further using Mobile Marketing strategies. He has now launched the mobile site Obamamobile.mobi (also available at m.barackobama.com), where voters can ‘meet Barack’ and download videos, ringtones and wallpapers.

Users can also check out the latest Obama news, recommend the site to a friend (and send them a ‘message of hope’), download the War In Iraq whitepaper and register for mobile alerts.

Next up with election-themed mobile stuff will be Motorola with its much-anticipated Votr handset.

Book: Mobile Web Design

I took some time on my Monday morning to finish Cameron Moll’s book ‘Mobile Web Design’.  Here at MobileWeb, we already have good experience in mobile web design, so I’ve put our mobile campaigns to the test, as described in this book.  Glad to report we seem to be doing a good job! 🙂  Still, Cameron Moll gives great insights and lots of tips & tricks to everyone who is, or wants to be, involved in designing for the mobile phone.    Importantly, Moll doesn’t just stress the do’s and don’ts, but also points out that for mobile web design a different approach is needed than for web design.  After all, many people see the mobile site as just an extension of their internet site and forget that a mobile phone user on a bus or walking down the street has a different kind of user experience than someone at his desk behind his laptop.  That must be kept in mind when designing for the mobile web.

You can order ‘Mobile Web Design’ here.  Available both in PDF e-book and print paperback.

Order your copy of 'Mobile Web Design'

Netlog goes mobile

Social networking site Netlog, based in Belgium but active all over Europe, has launched a mobile version of their platform.  Direct your mobile browser to nl.netlog.com/m and you can log into your account, manage your profile, add friends, send messages, share pictures and videos, post blog posts, join groups, etc.

Mobile Internet use in the US

Here’s some of the mobile data just presented by Nielsen at MobileBeat 2008 yesterday in California. It shows how mobile Internet usage is growing. And it’s not just limited to attracting people who have become Web-savvy already on their computers; the mobile Web brings in new Internet users, too.


iPhone drives growth of mobile maps usage

comScore today reported that the use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008.  This represents a growth rate of 82 percent and 49 percent in the number of users, respectively.  According to the comScore M:Metrics Benchmark Study, the iPhone is the leading device used to access maps in the United States, and in Europe, the device trails the Nokia N95 and N70.

 

Map Access via Mobile Device

Three-month average ending May 2007 and May 2008

United States and Western Europe

Source: comScore M:Metrics

 

Users (000s)

% of Mobile Subscribers

Country

May-07

May-08

Change

May-07

May-08

France

907

1,265

40%

2.0%

2.7%

Germany

663

963

45%

1.4%

2.0%

Italy

1,595

2,142

34%

3.5%

4.6%

Spain

702

1,080

54%

2.2%

3.2%

United Kingdom

1,247

2,147

72%

2.8%

4.5%

Europe*

5,114

7,597

49%

2.4%

3.4%

United States

9,280

16,871

82%

4.4%

7.5%

*Includes top five countries listed.

“The mobile phone as a personal navigation device makes tremendous sense,” observed Mark Donovan, senior analyst, comScore. “With the influx of devices, such as the iPhone with GPS, entering the market, Nokia’s purchase of NAVTEQ and the growing popularity of downloadable navigation applications, you don’t need a map to see where this sector is going.”

According to comScore, 73 percent of mobile subscribers accessing maps are doing so via the browser in the U.S., and in Europe, 57 percent. Less than a third of Americans and Europeans are using a downloaded application, which allows even feature phones, with less computing power and often smaller screens, to better render graphic-rich maps and directions.  Despite the ubiquity of SMS usage in Europe, the penetration of consumers accessing maps and directions via SMS is 24 percent; only one percentage point higher than it is in the United States.

The vast majority of mobile map users are seeking driving directions, even in Europe, where public transportation and non-vehicular options are more popular.

 

Mode of Transport Intended to be Used when Accessing Maps

Three-month average ending May 2007 and May 2008

United States and Western Europe

Source: comScore M:Metrics

 

France

Germany

Italy

Spain

UK

US

% Penetration of Activity

 

 

 

 

 

 

Driving or riding in car

79.9%

62.4%

77.3%

63.9%

57.9%

85.7%

Using public transit

18.6%

30.0%

15.1%

26.1%

30.2%

14.9%

Walking, running or biking

21.5%

31.2%

19.4%

22.1%

41.0%

14.6%

While mobile access to maps has surged, online access to maps using the PC shows more modest gains in the United States and Western Europe. In the United Kingdom, which posted the highest growth in mobile access to maps at 72 percent, online access via the PC dipped from 45 percent penetration in May 2007 to 41 percent in May 2008. In the U.S., the increase in the number of users accessing maps from a mobile device far outpaced the increase in the number of people who accessed maps via the PC.

 

Map Access via PC

May 2007 and May 2008

United States and Western Europe

Source: comScore Media Metrix

 

Unique Visitors (000s)

% of Online Population

Country

May-07

May-08

Change

May-07

May-08

United States

70,471

72,327

3%

44.9

44.2

United Kingdom

14,215

14,027

-1%

45.1

40.7

Germany

11,597

12,188

5%

35.4

35.1

France

10,510

11,622

11%

40.9

37.4

Spain

5,245

5,645

8%

37.7

35.4

Italy

4,718

5,436

15%

26.2

28.3

 

 

Kapaza goes mobile

Kapaza, the largest Belgian e-commerce site to buy and sell goods for free, has launched his own mobile site. On m.kapaza.be you can easily search by keyword or by category and then browse through the thousands of ads. Like the web version, it is possible to react to an ad and make a bid. However, the mobile version doesn’t have the option to place your own ad.

Kapaza goes mobile