Mobile Internet use: on the rise but mostly men

Let it be clear: Mobile Internet is hot!  With the iPhone and other smartphones gaining popularity, more and more advertisers are realizing the opportunities given by the Mobile Internet.   As major players are jumping the band wagon (such as De Standaard recently), this platform will become more interesting for the end user and visitor rates will go up.  Already, there are many studies on the use of Mobile Internet in the present and the future.

Juniper Research is predicting that the amount of Mobile Internet users will grow from the current 577 million to 1,7 billion by 2013.  The growth will be stimulated by the proliferation of web 2.0 applications, such as social networking, user-generated content, location based services and instant messaging.  The Far East & China will represent the largest market for mobile web use, while South America has the greatest potential for mobile web adoption.  A number of mobile Web 2.0 applications will use flat-data or even free pricing, meaning industry players must seek new revenue streams.

A Dutch research by OMI² says the slow ‘early-adopters phase’ is now over and that Mobile Internet use is now growing rapidly.  They estimate that The Netherlands counts about 1,6 million active users (= surfing at least once a month). As a cause for the rise, OMI² points at the availability of better and faster mobile devices, more flat-free mobile subscriptions, and the upcoming of mobile search engines.  As for the offer in Mobile Internet sites, they see that websites in the categories news (60% has a mobile site), portals (50%) and audiovisual (35%) are well represented.  On the other hand, entertainment, non-profit and governmental are remarkably absent from the mobile platform.  

Lastly, there’s a study by Opera Software, pointing out that the Mobile Internet is dominated by men: nearly 9 out of 10 users are male.   A majority of Opera Mini users are between 18 and 27 years old. 

on the rise but mostly men

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