Mobile TV makes waiting fun

Dutch mobile operator KPN is promoting their Mobile TV service with a funny campaign, showing consumers the possibilities if the medium.  In the TV commercial, you can see a guy waiting in a train station, entertaining himself with mobile TV broadcasts.  The campaign should give a positive perception to Mobile TV.  Studies have shown that people don’t show much interest in this mobile service, expecting the price to be too high and the quality too low.  According to KPN, the campaign is already showing positive results.

Watch the commercial here:

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