Media companies join Nokia’s mobile advertising network

 Nine European media companies, among which AFP, RTL, Cnet and International Nokia Herald Tribune, have joined the Nokia Media Network.  This means they allow the Finnish mobile manufacturer to exploit visits to their mobile internet sites.  Nokia claims to have a commercial reach of more than 100 million mobile surfers.  The click-through rate on the mobile advertising on the Nokia network is supposedly above 10%.  Apart from revenue sharing from advertising income, Nokia also offers technical services such as banners, the creation of mobile sites, location finders, mobile coupons, etc.

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