Archive for November, 2008 creates Nieuwsblad Mobile for Corelio

After De Standaard Mobile and Jobat Mobile, has now developed another mobile internet site for Corelio: Het Nieuwsblad Mobile.

As of today, everyone can use their mobile phone to surf to the mobile version of via You will quickly find an overview of:
local news from every Flemish city
– general news
– showbizz news
live reporting of soccer games, cycling and Formule 1
– an agenda with thousands of events, categorized by genre and by city


‘More than 600 soccer games live’

“We are very happy with our new mobile website”, says Patrick Salien, site manager of and Nieuwsblad Mobile. “We succeeded to not only offer general news and showbizz, but also sports and regional news in a very relevant way.  For all 308 Flemish communities we give news articles, with of course a separate approach for our city issue De Gentenaar, which can be found on On top of that, our sports editors cover yearly no less than 180 cycling days, more than 600 soccer games and a lot more sport events. And all that live on your gsm. A must for the sports lover!”

‘Out tips for everyone in Flanders’

“Another fantastic application is the ‘Uit’ agenda“, continues Patrick Salien. “Based on your postal code and/or the kind of activity you’re interested in, you will receive a list of movie and theatre screenings, among others. From now on, all that information will be available anywhere, anytime.”

“With this, Corelio takes another step into the mobile internet, after the successful launch of De Standaard Mobile and Jobat Mobile. These projects as well were completely worked out by our own people with as integration partner.” says Johan Mortelmans, Director E-Media at Corelio.

Nieuwsblad Mobile is a free service. Of course, the mobile users pay for their data connection with their  operator. But ever more operators offer interesting formulas that lower the costs significantly. Even more, the mobile site is suitable for every kind of mobile device.  You don’t need a sophisticated phone for it.

“Apart from the high information value for the user – fast, everywhere and anytime – this is a very targeted medium for our advertisers. With this medium they will be able to reach a very specific and  interesting audience. The version that was launched today is 100 % ready to get the advertiser and the consumer in touch with each other”, adds Stijn Vercamer, Commercial Manager E-media at Corelio.

Nieuwsblad Mobile

Scandic Trip day 2 – Nokia, Kauppalehti

After a very short night and smooth fligth, we arrive in Helsinki. Find here more info about our first day of the trip organized by Medianet Vlaanderen.

arrival Helsinki airport

arrival Helsinki airport

In the morning we visit the “Solutions Experience Center” of Nokia Siemens Networks. We are being welcomed wholeheartedly by a team of people.
welcome at Solutions Experience Center of Nokia Siemens Networks

welcome at Solutions Experience Center of Nokia Siemens Networks

In the welcome hall, the number of new connected people (wireless and via wireline) is shown on the map of the world in real time. Within a couple of minutes about 1000 new connections were registered, of which more than 40% in Asia and 20% on the African continent. These are clearly the growth markets for companies like Nokia.
worldwide phone connections measured by Nokia

worldwide phone connections measured by Nokia

Further in this center, Nokia Siemens has a number of demo setups of future applications (timeline 2015).
We were amazed by an introduction movie on large screen, showing the charm of Finland. Later on we were a little bit disappointed about the solutions demonstrated. Most of the handsets did not have touch screens. The applications shown are mostly already existing today within the mobile internet and iPhone community.
mobile video demonstration Nokia

mobile video demonstration Nokia

Nokia Siemens also demonstrated their current IPTV integrated offering. One of the unique and impressive features is the integration of mobile and tv access and delivery: you can order a video on demand and view the first part on your mobile, and upon returning home continue to watch  the movie on your TV handset.

Nokia Siemens IPTV offering

Nokia Siemens IPTV offering

On my way out I discovered a remarkable picture on the wall of one of  the first transportable Nokia phones.
nokia transportable
nokia transportable

In the afternoon we visited Kauppalehti, the largest financial newspaper in Finland. The chief editor explained that this newspaper is doing very well. It has a high penetration and an increasing circulation. However the overall readership is decreasing quite significantly, and this mainly as a result of the increasing popularity of the internet.

Editor in Chief KauppalehtiKauppalehti is already developing its Internet activities since 1996. On a weekly basis it reaches now approximately 450000 unique visitors. This audience is now significantly higher than the paper readership. Surprisingly enough only 19% of the online visitors also have a paper subscription. The internet offering is therefore attracting a new audience for the group and Kauppalehti is strongly believing that the internet will become more important in the group, also in terms of the overall share of the revenues. Today internet represents approximately 25% of the group’s revenues. In the future it will probably be more than 50%.

We also had an interesting presentation on how Kauppalehti has developed its digital activities. The digital business has been break-even as from the third year of operation. The revenues from selling its content to third parties represent an important part of the success story.

Finally, the person in charge of the online sales explained us the current status of the online advertising market. She also shared the key insights in which type of campaings have more impact (“attention value” and click-through) than others. One of the key challenges in the Finnish online market is the pricing. Banners are being sold at 1 – 3 EUR CPM, which is extremely low. Kauppalehti intends to increase on a selection of its ads the prices with as much as 30% in 2009.

In the evening we met with the people driving the IAB in Finland. The Finnish IAB organization has a strong representation and a very active permanent staff. MSN showed us the result of an extensive study about the impact of online advertsing on sales, carried out by MacDonalds, OMD and MSN. The study revealed that for every 1 EUR invested in online advertising, McDo increased its sales with 4 EUR. Moreover internet advertising proved to be more cost efficient than TV advertising.

Which topics do you prefer on our seminar?

Are you subscribed to the Web Goes Mobile seminar 2008 ?
Then we want your opinion. 


Saved by iPhone Fake Calls

Last month (Oct 22nd), Steve Jobs announced that the Apple App Store has passed the mark of 200 million downloads.  The App Store, which was launched only 100 days earlier, offers free and paying applications for the Apple iPhone.  With over 10 million iPhones 3G sold this year, that’s about 20 apps per iPhone user on average.

Among the apps are some serious, some handy and also some fun applications.  The app ‘Fake Calls’ definitely falls in that last category.  This allows you to program a fake call on your iPhone.  In the settings, you can choose the name and number of the fictitious person who calls you and the time when the phone should start ringing.  This comes in very handy when this ennoying colleague keeps you up too long at the coffee machine or when you want to get out of that boring meeting.  As you can see in the video below, you can even have Steve Jobs himself call you!

Mobile messaging increase during Obama election

We always see a big increase in the volume of mobile messaging on New Years night and during important events.  One of those was the recent election of the next US president Barack Obama.  In the 10 minutes following the official announcement, the SMS traffic grew to three times the average.  According to Sybase 365, US subscribers transmitted more than 1.2 billion text messages between 7 pm and midnight that Tuesday night.

Looks like mobile messaging isn’t really affected by the economic crisis.  A study by ABI Research has shown that SMS traffic growth is not exactly slowing down these days.  Expectations are that worldwide mobile messaging services revenues will increase from $151 billion in 2008 to more than $212 billion by 2013.  A growing number of customers see mobile messaging as a more efficient means of communication than voice services.
More result of this study here

Sending sms message

Send mobile pictures to your digital frame

We all know the digital picture frame, that visualizes our pictures, stored on its memory card.  The T-Mobile Cameo device promises to make this technology a bit more dynamic and exciting.  This picture frame has a build-in modem and even its own phone number.  This allows to send your mobile pictures via MMS to the frame.  Even when you’re on holidays and the frame is on standing in your living room at home.  You can also send your pictures to the frame of a friend, if that frame is configured to allow your pictures.  A very nice way to share your pictures, indeed!

The Cameo frame became available in the US this month and most reviews agree that it works pretty much as advertised, although some tests revealed a few minor hiccups. 
One downside however is that you need a permanent connection for the frame, which is only offered by T-Mobile for the monthly fee of $10.  So you have to be sure you’ll use it enough to keep it worth the cost.  And of course, the frame only works on places that have T-Mobile coverage.

I haven’t yet heard of any European providers of this technology.  If you know one, leave me a comment.

T-Mobile Cameo picture frame

Trip with Medianet day 1 – Ericsson, SVT

Medianet Vlaanderen organizes for the first time a study trip. I have the honour to join a select number of participants on behalf of MobileWeb and as a member of the board of the IAB. The trip will bring us to Sweden and Finland in an ambitious program.

Yesterday evening we received from TS (a media measurement company) a good overview of the Swedish advertising market. There are basically 3 main conclusions:

  • The market is extremely fragmented (there are eg more than 400 magazines)
  • Swedes love newspapers and newspapers attract most of the advertising pie (25%)
  • Internet investment (13%) is higher than TV advertising

With about 4 million euro investment in mobile advertising, this platform is only picking up.

This morning we have been received in a very professional manner by the people of Ericsson in their headquarters building. After going through the history of advertising, we have received a broad view on the future of telecommunications as Ericsson sees it.

first mobile phone (1956)

first mobile phone (1956)

history of phones at Ericsson

history of phones at Ericsson

Main take-aways of the many presentations and demonstrations:

  • Mobile is going broadband in the next 5 years thanks to technologies like HSPA and LTE (long term evolution): Ericsson expects there will be many more mobile broadband subscribers than  fixed line broadband subscribers in the years to come
  • New applications will emerge: eg disaster alerts, software push distribution, mobile video
  • Ericsson firmly believes in MBMS (broadcasting via existing base stations), much less in DVB-H because the latter requires the deployment of a entirely new network of antennas; watch more MBMS devices  to come in the near future
  • Mobile broadband speed will in the near term reach 20 – 100Mbit/sec which is largely sufficient for HD video distribution
  • Most mobile broadband penetration is reached in countries where operators offer unlimited access at a flat rate fee (eg 20 EUR offered by operator 3 in Sweden)
  • Consumer research indicates that the main use of the internet is more and more shifting from information sharing (publisher to user) to communications between people in a large variety of ways
mbms enters the scene in mobile broadband

mbms enters the scene in mobile broadband

We also learned more about the vision and strategy of Ericsson in the area of IPTV, where there is a convergence towards the Open IPTV framework and IMS technologies. Ericsson is also developing its backoffice applications further on the core Tandberg platform it acquired some time ago.

In the afternoon we visited Sveriges Television, the Swedish public broadcaster.

Sveriges Television (SVT)

Sveriges Television (SVT)

We  learned about the technological challenges of handling large amounts of digital video files and got a nice insight into some of the most recent webinitiatives like Open Newsroom and The latter project is a website which contains only video news items. It is updated several times per day at this moment by 1 editor and 1 anchor.

We also had the pleasure to assist to the 16h live news edition in the middle of the newsroom!

live news broadcast at SVT

live news broadcast at SVT

We had dinner in a restaurant in the nice old part of Stockholm where we met with people from the media and Internet sector. The chairwoman of the recently established local  IAB Sweden organisation explained amongst others that the 4 mobile operators have introduced since october 1st a “mobile reach” package in which they combine their full reach on their mobile portals (2 mio unique visitors per month). Adidas is  the first advertiser who has signed up.  Another interesting participant was the “ombudswoman” of advertising practices. She has the challenge of setting up a dialogue between the consumer and the advertisers about which levels of advertising are acceptable. There has been recently quite a lot of problems with an advertising campaign of Ryan Air which was misusing attractive female pictures for a new offer. This provided sufficient food for discussion in the group! 

Tomorrow we are heading towards Finland, very early in the morning.

PS: one company to discover:, offering live music streaming for an amazing wide range of artists and numbers; this has been recently launched in the Swedish market at flat rate of 10 EUR per month. It will definitely challenge the model of online music distribution and make the iTunes of this world re-think their strategy. A similar technology has been developed by One Agency: .

Smartphone adoption stimulates mobile search

Smartphones are rapidly gaining popularity, now that mobile phone producers such as Blackberry, HTC and Google/T-Mobile are introducing interesting alternatives to the Apple iPhone on the market.
Research firm The Kelsey Group says that currently one fifth of the US population uses a smartphone and half of all consumers considering switching to a smartphone within the next two years.

This increasing smartphone adoption stimulates mobile search activities.  Some interesting figures:

  • 17.6 percent of consumers downloaded or viewed maps or directions in the last six months, up from 10.8 percent in 2007.
  • Mobile web searches for products or services within the consumer’s local area increased to 15.6 percent in 2008, up from 9.8 percent in 2007.
  • Mobile web searches for products or services outside the consumer’s local area increased to 14.3 percent in 2008, up from 6.4 percent in 2007.
  • Mobile queries on movies or other entertainment increased to 13.7 percent in 2008, up from 8.2 percent in 2007.
  • Mobile connections to social networks like MySpace and Facebook increased 9.6 percent in 2008, up from 3.4 percent in 2007.

Read more…


Mobile Marketing: GO GO GO !

The November issue of Inside magazine has an interesting editorial on Mobile Marketing.

Let’s have a look at a few highlights.

The context:

– The penetration of the Mobile Internet is low in Belgium due to :

  • high mobile data tariffs
  • old mobile devices in the market (see also our article about combined sales)

– False prejudices about the assumed lack of intrest from different target groups

Why is Mobile growing out as a real marketing tool?

– First effect on pricing with the arrival of iPhone and other smartphones with internet browser

  • In short term new data subscription with lower pricing

– Target group

  • 26,5% of the population are ready to give their GSM-number to advertisers vs different activities (bank, receive information, meet people or sport information,…)
  • 35% of target group between 15 and 24 years old is the most accepting

– “The acceptation rate of mobile marketing is much higher than specialised observers tend to think. At least sufficient to believe that this new medium has an enormous communication potential.”

Main conclusion:

– “It is obvious that agencies/advertisers now have all reason to rapidly integrate the mobile into their marketing plan.”

Read the full article in this month’s Inside magazine.

MobileWeb interview at Mobile Monday

At the Mobile Monday event on September 22nd, Danny Lein (CEO was interviewed by AWT TV:

Next Mobile Monday is on November 17th, 2008 with following program:

18.30 Welcome – Wim De Waele (IBBT)
18.40 Mobile Advertising what can we expect in Belgium- Fabian Tilmant (Cleverwood)
19.00 Start-up case – Jean-Paul de Ville (Pumbby)
19.20 Debrief of MobileMonday Stockholm session – Tanguy De Lestré
19.30 Drinks and networking

More info here.
See you there!