Election of Obama stimulates internet & mobile technologies

obama-mobile-iphone

The election of Democratic candidate Barack Obama as the new US president will stimulate Internet & mobile technologies

Obama’s openmindedness towards these new marketing channels already became clear during his election campaign, when he launched a popular mobile internet site and news alert services by SMS

Last week, it was also reported that the mobile content related to Barack Obama outsells all McCain-themed content by a 9 to 1 margin. Among the Obama content downloads available via Thumbplay, the best-selling realtone is “Tell Yo Mama, Vote Obama,” the best-selling video is the “Candidates – Obama” clip and the best-selling wallpaper is “Obama, My Homeboy.”

This past summer, Obama was the most searched term on mobile, more popular than rival keywords Heath Ledger, Britney Spears and American Idol.

New media, such as internet and mobile, have played a very important role in this presidential elections.  “Like Kennedy used the television to his advantage in his 1960 battle with Nixon, Barack Obama has won these elections through his knowledge of the Internet and other new media” says Mark McKinnon, political adviser of George Bush and John McCain.   As McKinnon states, Obama’s campaign worked bottom up instead of top down.  He reached voters who no longer depend on getting informed by television channels and newspapers.  Instead, his platform included YouTube videos and SMS messages

The results have proven the impact these new media can have on a campaign.  If Obama continues his affinity to the internet and mobile platform, it promises great opportunities for these markets.

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  1. There’s a great related article in Mobile Marketing Magazine:

    http://www.mobilemarketingmagazine.co.uk/2008/11/mobiles-big-mom.html

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