Mobile Advertising will be mainstream within 2 years

Mobile Advertising will be mainstream in the UK by 2010.  That’s the result of a study among 115 British agencies, media planners, creatives and advertisers, done by the British IAB. 

In the coming two years, mobile advertising will play an ever more important role in marketing plans.  About 62% of respondents expect a serious growth in mobile ad spendings. 
However, the market still has some questions and seems to be in need of more information regarding the subject.  76% is looking for more data on the efficiency of the mobile medium. 

Sources: Digimedia, IAB UK

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