Smartphone adoption stimulates mobile search

Smartphones are rapidly gaining popularity, now that mobile phone producers such as Blackberry, HTC and Google/T-Mobile are introducing interesting alternatives to the Apple iPhone on the market.
Research firm The Kelsey Group says that currently one fifth of the US population uses a smartphone and half of all consumers considering switching to a smartphone within the next two years.

This increasing smartphone adoption stimulates mobile search activities.  Some interesting figures:

  • 17.6 percent of consumers downloaded or viewed maps or directions in the last six months, up from 10.8 percent in 2007.
  • Mobile web searches for products or services within the consumer’s local area increased to 15.6 percent in 2008, up from 9.8 percent in 2007.
  • Mobile web searches for products or services outside the consumer’s local area increased to 14.3 percent in 2008, up from 6.4 percent in 2007.
  • Mobile queries on movies or other entertainment increased to 13.7 percent in 2008, up from 8.2 percent in 2007.
  • Mobile connections to social networks like MySpace and Facebook increased 9.6 percent in 2008, up from 3.4 percent in 2007.

Read more…

 mobile-search

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