Mobile messaging increase during Obama election

We always see a big increase in the volume of mobile messaging on New Years night and during important events.  One of those was the recent election of the next US president Barack Obama.  In the 10 minutes following the official announcement, the SMS traffic grew to three times the average.  According to Sybase 365, US subscribers transmitted more than 1.2 billion text messages between 7 pm and midnight that Tuesday night.


Looks like mobile messaging isn’t really affected by the economic crisis.  A study by ABI Research has shown that SMS traffic growth is not exactly slowing down these days.  Expectations are that worldwide mobile messaging services revenues will increase from $151 billion in 2008 to more than $212 billion by 2013.  A growing number of customers see mobile messaging as a more efficient means of communication than voice services.
More result of this study here


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