Web Goes Mobile 3: food for thought

On December 4th, the third edition of the Web Goes Mobile seminar took place. Many enthusiastic participants received new insights from a unique panel of eminent speakers. The absentees were wrong this year as well, but can still get a short summary here.

“Almost 1 million Belgians surf mobile regularly”

photo-palte Nanno Palte of Insites Consulting started off the seminar as the first keynote speaker, presenting the results of the Mobile Mapping study. This showed that 47% of the Belgian population owns a device that allows the use of the mobile internet. 19% of those visit the mobile web regularly. Most of them are young men from all income classes.

“Mobile is essential in our 0-1-7 vision”
photo-vandermeerschNext up was Peter Vandermeersch, General Editor in Chief of Corelio, who explained the mobile strategy of the group. Mobile plays an essential role in the “0-1-7” vision that was developed by the group to bring news reporting. Ever more, the news must be brought ‘hot of the press’ (on the moment “0”) to the web and the mobile (for example through SMS alerts or on the mobile site). Peter Vandermeersch made a very explicit call to all actors, not the least to the mobile operators to help encourage the market.

“The mobile phone becomes the remote control of our life”
photo-goldingPaul Golding, a British expert in Mobile 2.0 and author on the subject, brought a strong case for the development of new mobile 2.0 applications. All technological barriers that existed before, have been cleared throughout the past few years. The new “internet-centric” devices, such as the iPhone bring a new and formerly unknown user experience. That user experience encourages the development of new applications. In the creation of the mobile eco-system, Golding believes that mobile social networks will become one of the killer apps.

“We bet on the web”
photo-vanlerbergheMarc Vanlerberghe is a Belgian who plays a very important role in the development of mobile applications at Google as their Global Product Marketing Director Mobile. Google invests heavily in the mobile medium, knowing that worldwide there are already twice as many mobile users than internet/pc users.

Google notices the very strong impact of the internet capable devices such as the iPhone: the amount of search queries that enter through an iPhone is many times higher than those through other smartphones (such as Nokia or BlackBerry). The key explanation lies in the user experience and the simplicity of the browser.

Google chooses explicitly for the development of mobile web applications and not for downloadable applications. Because of the proliferation of devices and operating systems, the cost for the development, maintenance and distribution of local “on-device” applications is much too high. Furthermore, a mobile web application offers a lot more possibilities for fast innovations, because you can introduce new features in a “24 hour turnaround model”. Lastly, Google strongly stresses the open innovation model, which puts the introduction of the Android platform central.

Do you want more food for thought from the seminar? Watch the videos and the presentations on www.webgoesmobile.be

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