Mobile social networking grows 182%

At the Web Goes Mobile seminar, Paul Golding indicated that mobile social networks will be the killer app for the mobile phone.

His point seems to be proven by recent figures  of US research firms The Kelsey Group and ConStat.  These indicate that the volume of US mobile subscribers who accessed social networks via mobile device increased from 3,4% in  September 2007 to 9,6% in October 2008, which equals an increase of 182%. 

The report indicates that the Mobile Internet is used for following purposes:
– 15,6% searches for local products & services
– 14,3% searches for products & services outside the local area
– 13,7% searches for info on movies or other entertainment
– 11,7% searches for info on restaurants and bars
– 8,4% watches or purchases mobile video clips

eMarketer forecasts that by 2012 over 800 million users worldwide will access social networks via mobile device, up from 82 million in 2007.

Check the eMarketer report for more info on mobile social networking.

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