Order your Subway sandwich by SMS

The American sandwich chain Subway has launched Subway Now, a new mobile service which allows  consumers in the New York City region to order their sandwich by text message.

Customers must first register on the Subway Now website and enter their credit card information and a list of favourite sandwiches.  Once registered, they can order by SMS and Subway replies with a confirmation and the pickup time.  However, Subway doesn’t work with home delivery, so the consumer still has to go to the shop to pick up his sandwich.  Since the sandwich is already paid for, he won’t have to queue at the counter though.

subway-sandwich-by-sms

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