French operators working on Mobile Internet measuring tool

With the Mobile Internet gaining importance, mobile advertising is prospected to become an interesting source of revenue.  But no advertising on a medium that can’t prove its effectiveness with decent numbers and figures.

For this reason, the 3 French operators SFR, Bouygues Telecom and Orange are collaborating together on the development of a measuring tool which should allow to better track the audience of mobile internet sites.   Each operator will invest one million euro in the development. The launch is expected by the end of the year.

Source: JournalDuNet

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