Dutch SMS service to stimulate Mobile Internet

Three years after the launch of the Belgian PlazZza platform, The Netherlands are also coming with a SMS service to stimulate Dutch Mobile Internet sites.

The initiative comes from the Open Mobiel Internet, who started testing the flatfee SMS9009 service.  For a fix tariff of 500 euro per 3 months, advertisers can reserve a keyword on the shortcode 9009.  When consumers send this keyword by sms, they receive a direct link to the mobile internet site of the advertiser.  Both sending the keyword and receiving the link are free of charge.  The Dutch mobile operators Vodafone, KPN and T-Mobile all joined the initiative to further stimulate and drive traffic to the Mobile Internet.  All actors are hoping that ultimately this will lead to the development of many more mobile marketing campaigns.

The tests will be evaluated at the end of 2009. 

sms9009-netherlands-mobile-internet

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