Adidas mobile app tracks marathon runners

Adidas has launched a cool mobile application which allows people to track their friends as they run the London Marathon. The Runner Tracker service, developed by British agency Marvellous, sends subscribers SMS updates about the location of a runner on the 26.4 mile course. 

Visitors to the Adidas website are encouraged to download an app which directs them to enter their friend’s race number. Information including their start time and average speed is then available via the app. The Runner Tracker also includes general race information, including a map and directions to get to various parts of the course. The app builds on an existing service from last year which saw 4,320 people use it on the day with 10% of runners tracked.

(source: NewMediaAge)

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