Vodafone announces mobile app store

Vodafone – the world’s largest mobile operator by sales, active in 27 countries – has announced that it will launch its own mobile application store. The app store is scheduled to go live later this year, giving access to Vodafone’s 289 million worldwide subscribers. The operator will bill premium downloads directly to subscribers’ existing prepaid and postpaid accounts, claiming 30 percent of revenues in the process.

More on the Vodafone app store here.

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