Archive for July, 2009

Google believes in browsers, not app stores

Interesting article on the future of app stores and browsers, and the opinion of Google regarding this matter:

App stores do not represent the future of the mobile industry according to Google’s vice president of engineering Vic Gundotra, who maintains consumers will instead turn to web browsers to fill their information and entertainment needs. Speaking Thursday at the Mobilebeat conference in San Francisco, Gundotra said no one, including Google, is rich enough to support all of the myriad mobile platforms in existence, a circumstance that mandates a shift in thinking away from the fragmented app store model.

“What we clearly see happening is a move to incredibly powerful browsers,” Gundotra said. “Many, many applications can be delivered through the browser and what that does for our costs is stunning. We believe the web has won and over the next several years, the browser, for economic reasons almost, will become the platform that matters and certainly that’s where Google is investing.” Gundotra added that Apple CEO Steve Jobs proclaimed “Build for the web” with the initial launch of the iPhone, a statement that met with resistance from developers: “I think Steve really did understand that, over the long term, it would be the web, and I think that’s how things will play out.”

(source: FierceMobile; more details on Financial Times)

Navitell presents content platform StoryNations

Early this month, the Belgian company Navitell launched a new mobile concept: mobile storytelling.
It allows the downloading of small videos with various information onto your mobile device.

A broad range of possible applications:
Story Travel: videos with touristic information
Story Cooking: videos with a chef explaining a recipe
Story Health: videos with diet advice or wellness tips
Story Kids: videos with kids stuff, fun & entertainment
Geo Hunting: video hints and tasks for a city adventure game

The video content can be downloaded by GPS onto your smartphone. But since this is not accessible for everyone, there’s also the option to download via the website onto another device, such as a video iPod or PSP. Some downloads will be free of charge, some will be payable. Pretty much like an app store.
Navitell is also looking for partnerships to distribute the content. One of the first partners is the magazine Flair, who combined 50 mobile stories to their July 7 issue.

And they already have the ambition to go international. A possibility is, for example, to offer coaching videos on how to climb the Mont Ventoux, while listening to stories depending on the location and velocity.
There are already negociations with the American NBC to offer stories along a “9/11-route”.

Next step, expected in the fall of this year, is giving users the possibility to make their own stories on the StoryNations platform.

Navitell - StoryNations

Some Mobile Internet facts & figures

Some interesting facts & figures of the use of Mobile Internet in France.

One out of 3 mobile users (between 15 and 50) have connected to the Mobile Internet in the past 6 months :


Especially the age group 25-34y are becoming more active on the Mobile Internet, with an increase of 10% :


51% connects to the Mobile Internet at least once a week :


3 out of 4 mobinauts surfs with a clear idea what he’s looking for :


The Mobile Internet is mostly used to check news headlines and e-mails :


(source: JournalDuNet)

Some SMS facts & figures

Average amount of SMS messages sent per user per month: UK users send 29% more SMS in 2008, compared to 2007


Average price per SMS: 36% decrease in 2008, compared to 2007


(source: JournalDuNet)

1,5 billion apps after 1 year Apple App Store

A week ago, the Apple App Store blew out its first anniversary candle, and only days later Apple can celebrate with the record of 1,5 billion apps downloaded since the launch.  The milestone of 1 billion was reached only 3 months ago.

There are currently some 65.000 mobile applications available for iPhone and Ipod Touch users.  These users come from 77 different countries.  More than 100.000 developers are involved in the iPhone Developer Program.

MobileWeb launches mobile agenda for Gentse Feesten

During the annual ‘Gentse Feesten’ (July 18th till July 27th), festival lovers can consult the full program by surfing with their mobile phone or smartphone on the mobile site

Except for the overview per day, per square and per music style, the site also offers news articles of De Gentenaar (the newspaper that is also available on the mobile:

For this project, collaborated with Digipolis.  Both parties were assigned by the city of Ghent. 


LG Application Store launches with 1,400 apps

Yet another App Store has been launched.  This time by LG Electronics. 
The LG Application Store was introduced yesterday, starting off with 1.400 mobile apps available, of which some 100 free of charge.  The beta version is only available in certain test markets, such as Singapore, Malaysia and Australia and is expected to expand to Europe and South America before the end of 2009. LG said it has not yet determined when the store will open in the U.S.

More info here.


Mobile traffic surges during Michael Jackson memorial

Online and mobile traffic surged during Tuesday’s lavish memorial tribute to pop star Michael Jackson, who died last month at the age of 50. Verizon Wireless reports that between 10 a.m. and noon PST, text message and mobile web use in the vicinity of Los Angeles’ Staples Center (where the Jackson memorial was held) increased 86 percent over the same time period on Monday. Voice calls also increased 10 percent. Verizon Wireless previously reported it increased its capacity around the Staples Center in anticipation of the Jackson spectacle.

(source: Fierce Mobile)


Recruiting by SMS

Eat your own dog food.

British mobile phone content provider Teimlo is looking for a new marketer but is recruiting by SMS. 
“If you are qualified, sassy, good with words, dynamite at events, Adobe compatible, having working knowledge of mobile and social mobile, and are a determined multi-tasker and networker we want to hear from you.” they announce.
If a candidate can sell himself well in 160 characters, he gets a message back with an invitation for a face-to-face interview.

Original idea.

Windows Marketplace to offer 600 mobile apps

So, how many online places do you know to buy mobile applications?
There’s of course the Apple App Store, but also Blackberry’s App World, Nokia’s Ovi and Google’s Android Market.

Later this year, Microsoft will follow with their Windows Marketplace for Mobile.
They will start accepting submissions from developers later this summer and they hope to have 600 applications available at launch.   The store will offer both credit card and operator billing, and offer users 24 hours to return apps if they are not satisfied. 

More info on the launch in this (French) interview with Audrey Zolghadr, from Microsoft France.