Archive for August, 2009

Half of iPhone users download premium apps every month

Some interesting results from the AdMob’s July 2009 Mobile Metrics Report:

Half of iPhone users and 40% of iPod Touch owners download one or more premium applications from Apple’s App Store each month, compared to 19% of Android smartphone users.

– More than 90% of Android and iPhone OS users browse and search for apps directly on their mobile device, rather than on their computer.

–  iPhone and Android users download approximately 10 new apps each month, with iPod touch owners downloading an average of 18 per month.

– More than half of iPhone and Android users spend more than 30 minutes per day using apps.

– Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month.

Estimate of iPhones sold per country

Here’s an estimate from AdMob of the amount of Apple iPhones sold by June 2009.
Half of all iPhones (some 13 million) were sold in the USA.
Germany and France are both good for almost 2 million pieces.
For Belgium, there is no estimate, but I think the number should be between 50.000 and 100.000 units.

estimate-iphone-sold-by-country

Test-Aankoop: SMS at maximum 6 eurocent

Last week, we reported how Belgium is one of the most expensive countries if you’re a heavy mobile user.  Consumer organisation Test-Aankoop has come to the same conclusion in a comparative study in Europe.  They want to see a maximum rate for SMS messages of 6 eurocent.

Earlier this summer, the European Commission has already put a limit on roaming tariffs.  A text message sent from a European country to home country Belgium, shouldn’t cost more than 13 eurocent.    A SMS from and to Belgium can cost between 10 and 15 eurocent with the standard rates.
If an international SMS can cost maximum 13 eurocent, then a national SMS shouldn’t cost 15 eurocent, reasons Test-Aankoop.    Taking into account the same margins as for international sms traffic, a national sms should cost maximum 6 eurocent.

RTL Belgium organises SMS championship

TV channels RTL TVI and BelRTL are organising the Belgian SMS Championship. During a live TV show in september, some 70 participants will be competing for the title of Fastest SMS Writer.
Preselections will happen next week: every day at 20h20 sharp, presenter Jean-Michel Zecca will dictate a phrase. The first 10 SMS messages containing that phrase and received by the channel, will be selected for the TV final. So if you have fast fingers and you’re a SMS addict, take your chance for SMStardom!

championnat-belge-sms-rtl

Augmented Reality, the next big thing in mobile?

I was watching the presentation of Bruce Sterling on augmented reality. He describes it as the next big thing in mobile. That reminds me of the presentation of Marc Vanlerberghe (Google) on last year’s Web Goes Mobile seminar, who showed us a video of Wikitude:

The options indeed are endless. The video above shows us the opportunities for tourism; finding touristic and historical information from points of interest in your neighborhood. But it can go much further than that. Imagine you’re in a city that you’re unfamiliar with. Just use the GPS of your smartphone and find the nearest cash machine, hospital, Chinese restaurant, gas station, train station,… you name it! If the augmented reality browser connects to your social networks (facebook, linkedin, netlog,…), it can also find your friends in the neighborhood.

A good example of such a AR browser is Layar, which has announced its second generation browser a few days ago. Some of the new functionality: “For every Point of Interest (POI), several actions can be taken such as: linking to a mobile site for more information, playing a live location based trivia game, linking to a video or sound clip, clicking to call for reservations, and looking at a route description to the POI.”
Another interesting application offered by Layar: you hold up your smartphone in a city and the AR browser indicates all the houses for sale in the neighborhood.

Heavy mobile use is expensive in Belgium

Heavy mobile user?  Lots of calls and text messages?  Then you pay a lot in Belgium.  The limited user is better off.  That’s one of the conclusions of a study by OESO.

If you use your mobile phone intensely, then the price you pay in belgium is just as intense.  Only 6 countries are more expensive (Spain, Slovakia, Czech Republic, Mexico, Greece and the US).  You’re better off in Holland, Denmark or Sweden.

If you’re a limited mobile user, then the Belgian tariff is fairly average.  Again, Scandinavia scores best as users from Denmark, Sweden and Finland pay the cheapest bill.  Spain, Czech Republic and the US are the most expensive.

Source: Datanews

Profit mobile phone market mostly for Apple and RIM

Apple and RIM, manufacturers of the popular smartphones iPhone and Blackberry, have together taken an impressive 58% of the profit on the mobile phone market in 2009.  And that while they represent only a market share of 5%.  Last year, they accounted for 35% of the profit and 3% market share.
These numbers were calculated by experts at Deutsche Bank.

Reason for this is that the demand for userfriendly devices with lots of business and non-business applications has increased significantly.  Smartphones currently occupy 13% of the market
Profit for smartphones is also a lot higher because telecom operators offer a lot more subsidizing for these devices, because they allow to better sell mobile subscriptions to the end user. 

Other mobile phones (the non-smartphones) are doing a lot less.    Nokia‘s smartphone range is scoring rather poorly Although they still own 55%  of the market’s profit, they saw their own profit decrease with 66% in the first half of 2009.  Sony Ericsson is even making loss in the past year.

apple    rim