Archive for October, 2009

Press release: DataNews chooses MobileWeb.be for its mobile offering

m.datanews.be, the recently launched mobile site of DataNews, was entirely developed by MobileWeb.be, Belgian specialist in Mobile Internet and SMS solutions. The site is optimized for iPhone, Blackberry and other smartphones. With the addition of Datanews’ mobile site, MobileWeb further grows its portfolio of mobile media, which also includes the mobile sites of De Standaard, Het Nieuwsblad, Jobat, VDAB, Nikon and Stad Gent.

Belgian ICT magazine DataNews selected MobileWeb.be as their preferred partner to further build their mobile strategy. Since the target audience of DataNews is technologically advanced, it was important that different smartphone users can access the mobile site. MobileWeb’s Mobile Internet platform allows full compatibility with different types of mobile phones, which garantees a superior user experience on the iPhone and Blackberry, as well as other mobile devices with Internet access.

While m.datanews.be focuses on ICT news in Dutch and French, the mobile user can also consult ICT job offers, extensive product reviews and an agenda of ICT events.

With m.datanews.be, MobileWeb.be further builds its Mobile Internet portfolio, which includes the mobile sites for De Standaard (m.standaard.be), Het Nieuwsblad (m.nieuwsblad.be), Jobat (m.jobat.be) and VDAB (m.vdab.be). Several mobile marketing sites were created, among which are campaigns for Nikon and Stad Gent. Earlier this month, MobileWeb.be also presented the iPhone app for De Standaard, the first paying news application in the Benelux.

Telenet starts with combined sales offer

Although combined sales are allowed for a few months now, there aren’t that many offers on the market yet.  Telenet is one of the first large telecom players starting a combined offer.  When ordering a “Walk & Talk 20” subscription at 20 Euro a month, you can choose a mobile phone at 1 Euro.  Among the mobile phones available with the offer, are the Samsung Star, LG Viewty, Sony Ericsson Naite and Nokia 3720.

If other providers are following, we could finally be on our way to a necessary renewal of the Belgian mobile phone park, which has been lagging behind in Europe.

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Pepsi removes controversial iPhone app

iPhone apps are hip & cool and there are literally thousands of fun apps with jokes and pranks.  But be careful! The medium has become so widespread that you should keep in mind that not the entire target audience might have a good sense of humour.

Pepsi had launched a campaign with a mobile app for iPhone, with tips on how to score with women, “a road map to success with your favorite kinds of women”.  Not such a great idea if your number 1 market is the politically over-correct America.  The app quickly received user reviews, labelling it “sexist and stupid”.  As the protests increased, Pepsi first hoped to get away with it by just posting an apology on their Amp Energy Twitter account, but eventually they decided to remove it from the app store altogether.

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De Standaard iPhone app – get your promo code

One week after the release of the iPhone app of De Standaard, it still features at #1 in the list of paid apps in the Belgian Apple App Store!

Did you download your copy yet?  Give us your feedback in Comments.

If you haven’t gotten it yet, this is your chance.  De Standaard has given us 5 promo codes allowing a free download of this popular news app.  First come, first served, so hurry up!  When you’ve gotten hold on one, please let others know in Comments.

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De Standaard iPhone app, on the rise in App Store

Interesting to see how the mobile app for De Standaard was rising up the ranking for paid apps in the Apple App Store.  Check the images below, taken at different times yesterday morning.

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MobileWeb develops De Standaard iPhone app, first paying news app in Benelux

De Standaard has launched its own mobile application for the iPhone. This app was developed by MobileWeb.be, Belgian specialist in SMS and mobile internet solutions. MobileWeb.be was previously also responsible for the creation of the successful mobile site m.standaard.be.

The app of De Standaard, now available in the Apple App Store, is the first paying iPhone news application in the Benelux. After only 1 day, the app already ranks first of the paying apps in the App Store.

De Standaard, pioneer in the European mobile media landscape
Corelio strongly believes in the mobile platform. After launching specific mobile sites for De Standaard and Het Nieuwsblad in 2008, this media group now also launches an iPhone app.

The iPhone app of De Standaard has the advantage that one can download the many news articles onto the mobile device and then read them in offline mode. An Internet connection is only required to update with new news items. The app also offers lifestyle news, opinions, photo wall browsing and a TV guide. The app can be personalized, resulting in more possibilities and a better user experience.

The app of De Standaard can now be bought in the Apple App Store for € 3,99. This makes it the first paying iPhone news app in the Benelux. The paying aspect of the iPhone app means a new source of revenues for a media company like Corelio. This makes the company one of the pioneers in the European media landscape.

MobileWeb.be, specialist in innovative mobile solutions
MobileWeb.be is a Belgian specialist in innovative Mobile Internet, Mobile Marketing and SMS solutions. MobileWeb.be previously developed the successful mobile sites m.standaard.be, m.nieuwsblad.be and m.jobat.be for Corelio.

Danny Lein, CEO of MobileWeb.be: “The development of this first premium iPhone news app is an important milestone both for De Standaard and for MobileWeb. In a short period of time, we have extended our technical platform with an iPhone app development environment. This in-house technology allows our clients to further build their leadership position in a fast evolving mobile market.”

Want to know more about mobile apps and mobile sites? Subscribe now for the Web Goes Mobile seminar, which takes place on November 19, on www.WebGoesMobile.be.

Press release in DutchFrench

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In-app payments now available for free iPhone apps

Last Thursday, Apple announced that in-app microtransactions will be extended to free iPhone and iPod touch applications, enabling developers to sell content, subscriptions and digital services without requiring consumers to spend any money upfront.   This was previously only possible in premium apps.

In an email to registered iPhone developers, Apple said: “You can also simplify your development by creating a single version of your app that uses In App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app” .

Developers can market new levels in an iPhone game, additional chapters or books in an ebook app or new tools in productivity apps. However, that meant pricing apps at a minimum of 99 cents. The revised policy should make it easier for developers to build profitable businesses out of free applications, and also promises to clean up the App Store by making Lite apps redundant.

More at Wall Street Journal.