Pepsi removes controversial iPhone app

iPhone apps are hip & cool and there are literally thousands of fun apps with jokes and pranks.  But be careful! The medium has become so widespread that you should keep in mind that not the entire target audience might have a good sense of humour.

Pepsi had launched a campaign with a mobile app for iPhone, with tips on how to score with women, “a road map to success with your favorite kinds of women”.  Not such a great idea if your number 1 market is the politically over-correct America.  The app quickly received user reviews, labelling it “sexist and stupid”.  As the protests increased, Pepsi first hoped to get away with it by just posting an apology on their Amp Energy Twitter account, but eventually they decided to remove it from the app store altogether.

pepsi_iphone_app

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