Archive for November, 2009

Mobile social networkers to top 600 million worldwide by 2013

The number of subscribers accessing social networking sites via mobile device will grow to 607.5 million worldwide by 2013, representing 43 percent of global mobile web users, according to a new forecast issued by eMarketer.

Mobile social networkers will grow to 56.2 million in the U.S. by 2013 – about 45 percent of the nation’s mobile web user segment.

“Combining two much-hyped, but still-emerging channels–mobile and social–results in a developing opportunity for marketers,” said eMarketer senior analyst Noah Elkin.

More info here

Learnings from two years AdMob reports

AdMod, recently bought by Google, has released some interesting learnings, extracted from the data of the past two years. 

– The number of monthly ad requests in the AdMob network increased 6.3x over the past 2 years from 1.6 billion in September 2007 to 10.2 billion in September 2009.

– 64 countries sent more than 10 million requests in September 2009, compared to only 16 countries in September 2007.

– In September 2007, the top 10 mobile devices included 8 models by Nokia or Sony Ericsson.  In September 2009, these brands only have 3 models left in the top 10 (the N95, K800i and 5800 XpressMusic). The others have been replaced by phones from RIM (Blackberry), HTC and Apple (iPhone).

More details here

 

SMS helps to stop smoking

When SMS messages are used as an aid to stop smoking, they double the sucess rate.

International research among 2.600 smokers has shown that daily text messages which encourages and advice the smoker can help to stop smoking.  During the test, people who had a tough moment and who were in need of nicotine, could send a SMS message. In return they’d get a message which encourages them to hold on and advice about what to do.
Not only SMS, but also websites and e-mails can help to get rid of the addiction. 
However, most people do not succeed in the end.  Only 5% of the smokers can actually quit without any help.

(Source: HLN)

Web Goes Mobile 4 – The videos

Thanks to our partner Arendsoog, we can offer the following videos of Web Goes Mobile 4:

 

 

 

 

 

Web Goes Mobile 4 – The winners

Participants to WGM4 were able to win a new smartphone through competitions of our sponsoring partners.

Microsoft gave away a Samsung Omnia II to:
– Rik L. (Corelio)

Belgacom offered a brand new Blackberry to:
– Gert M. (Bridgestone)
– David M. (Luminus)
– Cedric C. (Rossel)
– Isabelle D. (Emakina)

Congratulations!

  

Web Goes Mobile 4 – The presentations

You can view/download the presentations of Web Goes Mobile 4 on Slideshare:

Comscore – Alistair Hill

Microsoft – Didier Ongena

London Calling – Andrew Grill

Pecha Kucha session:

Touring Mobilis – Steven Logghe

Netlog – Louis Jonckheere

Mobillion – Marc Schoutens

Corelio – Joris De Lannoy

MobileWeb – Danny Lein

Web Goes Mobile 4 – Full house!

Today was the 4th edition of the Web Goes Mobile seminar.
A massive turnout of about 250 business people participated in the discussion on “Web or App?”!

Check out some feedback on Twitter.