Archive for November, 2009

Mobile social networkers to top 600 million worldwide by 2013

The number of subscribers accessing social networking sites via mobile device will grow to 607.5 million worldwide by 2013, representing 43 percent of global mobile web users, according to a new forecast issued by eMarketer.

Mobile social networkers will grow to 56.2 million in the U.S. by 2013 – about 45 percent of the nation’s mobile web user segment.

“Combining two much-hyped, but still-emerging channels–mobile and social–results in a developing opportunity for marketers,” said eMarketer senior analyst Noah Elkin.

More info here

Learnings from two years AdMob reports

AdMod, recently bought by Google, has released some interesting learnings, extracted from the data of the past two years. 

– The number of monthly ad requests in the AdMob network increased 6.3x over the past 2 years from 1.6 billion in September 2007 to 10.2 billion in September 2009.

– 64 countries sent more than 10 million requests in September 2009, compared to only 16 countries in September 2007.

– In September 2007, the top 10 mobile devices included 8 models by Nokia or Sony Ericsson.  In September 2009, these brands only have 3 models left in the top 10 (the N95, K800i and 5800 XpressMusic). The others have been replaced by phones from RIM (Blackberry), HTC and Apple (iPhone).

More details here

 

SMS helps to stop smoking

When SMS messages are used as an aid to stop smoking, they double the sucess rate.

International research among 2.600 smokers has shown that daily text messages which encourages and advice the smoker can help to stop smoking.  During the test, people who had a tough moment and who were in need of nicotine, could send a SMS message. In return they’d get a message which encourages them to hold on and advice about what to do.
Not only SMS, but also websites and e-mails can help to get rid of the addiction. 
However, most people do not succeed in the end.  Only 5% of the smokers can actually quit without any help.

(Source: HLN)

Web Goes Mobile 4 – The videos

Thanks to our partner Arendsoog, we can offer the following videos of Web Goes Mobile 4:

 

 

 

 

 

Web Goes Mobile 4 – The winners

Participants to WGM4 were able to win a new smartphone through competitions of our sponsoring partners.

Microsoft gave away a Samsung Omnia II to:
– Rik L. (Corelio)

Belgacom offered a brand new Blackberry to:
– Gert M. (Bridgestone)
– David M. (Luminus)
– Cedric C. (Rossel)
– Isabelle D. (Emakina)

Congratulations!

  

Web Goes Mobile 4 – The presentations

You can view/download the presentations of Web Goes Mobile 4 on Slideshare:

Comscore – Alistair Hill

Microsoft – Didier Ongena

London Calling – Andrew Grill

Pecha Kucha session:

Touring Mobilis – Steven Logghe

Netlog – Louis Jonckheere

Mobillion – Marc Schoutens

Corelio – Joris De Lannoy

MobileWeb – Danny Lein

Web Goes Mobile 4 – Full house!

Today was the 4th edition of the Web Goes Mobile seminar.
A massive turnout of about 250 business people participated in the discussion on “Web or App?”!

Check out some feedback on Twitter.

 

Google to acquire AdMob

Mobile advertising platform AdMob has been acquired by Google for $750 million.

Not a big surprise if you know that AdMob’s initial investors were also Google’s initial investors.  And Google is a big believer in mobile.

More on this deal on www.admob.com/google

Top paid apps from Blackberry App World

Recently, we’ve discussed the 10 best iPhone apps and the 10 best Android apps.

Let’s now have a look at the top paid apps from Blackberry App World.

blackberry-app-world

Google Analytics now available for mobile apps

Google announced its free web traffic data tool Google Analytics is now available for iPhone and Android applications, enabling more efficient measurement of mobile marketing efforts.

According to Google, developers can now track how users engage with their apps in respect to both pageviews and events – Google Analytics aggregates data in Content reports to display the number of visits, session length and bounce rates.

“Developers can also track visitor actions that don’t correspond directly to pageviews using Event Tracking,” writes Google mobile ads team member Meredith Papp on the Official Google Mobile Blog. “These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.”

The expanded Google Analytics service also tracks mobile websites, offering insight into traffic generated via any web-enabled device, regardless of whether the device runs JavaScript.

Source: FierceMobile, more at Google’s Mobile  Blog