Can a paid iPhone App contain advertising?

As a result of the recent launch of De Standaard iPhone App, a heavy debate is going on about the fact that this premium News App contains advertising. It raises many interesting issues:

  • to which extent can a paid App contain advertising? Or should advertising only be included in free Apps?
  • what is the correct price of a “no-advertising-please” App? Apparently some users state that they would be willing to pay even more NOT to see any advertising.
  • what type of “sponsoring” is more acceptable/less acceptable: eg mobile coupons with clear advantages versus mobile banners

Please post your points of view on the LinkedIn Web Goes Mobile discussion forum or via Twitter #wgm4.

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