Learnings from two years AdMob reports

AdMod, recently bought by Google, has released some interesting learnings, extracted from the data of the past two years. 

– The number of monthly ad requests in the AdMob network increased 6.3x over the past 2 years from 1.6 billion in September 2007 to 10.2 billion in September 2009.

– 64 countries sent more than 10 million requests in September 2009, compared to only 16 countries in September 2007.

– In September 2007, the top 10 mobile devices included 8 models by Nokia or Sony Ericsson.  In September 2009, these brands only have 3 models left in the top 10 (the N95, K800i and 5800 XpressMusic). The others have been replaced by phones from RIM (Blackberry), HTC and Apple (iPhone).

More details here

 

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