Mobistar plans app store for September 2010

Telecom operator Mobistar is planning to launch a mobile applications store in Belgium by September 2010. 
Mother company Orange presented such an app store for France and Great Britain earlier this month.  Today, this Application Shop boosts 5000 applications, a number that should further grow next year.  Access to the shop will be pre-installed on Orange and Mobistar mobile devices.

According to Thiery Gaillet, Product Manager at Orange, each country can autonomously decide which applications are offered in the store.  This way, the accent can be put on certain categories.  This can also be customised by device.  This way an  Android device will offer a different catalogue than a Blackberry device.  Orange aims to offer “quality, rather than quantity”, a clear stab at the Apple App Store, which always brags with its large number of available apps. 

Another difference is that mobile users can pay for their apps through their mobile subscription, without the need of their credit card or a personal registration.

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