Radio 1212 collects 227.258 EUR via SMS donations on 4666

Radio 1212, the joint action of the 5 major Flemish radio stations JoeFM, MNM, Q-Music, Radio2 and Studio Brussel, has marked a historical record in mobile fundraising in Belgium.

On Friday January 22nd 2010, between 8.00 and 20.00hr,  exactly 227.258 SMS have been sent to the shortcode 4666, equaling as many euros for the victims of Haiti.

SMS 4666 is a joint initiative of MobileWeb and the mobile operators KPN Belgium, Mobistar and Proximus. Every SMS of 1 euro is entirely transferred to the not-for-profit associations supporting the victims of Haiti. More info www.sms4666.be.

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