Already 10.000 SMS tickets sold at De Lijn

A week after the launch of the new SMS ticketing service, Flemish transport company De Lijn has already sold 10.000 tickets by SMS.  That’s an average of 1.300 SMS tickets per day.

Buying a SMS ticket can be done by sending the code DL (ticket for 60 minutes) or the code DL120 (ticket for 120 minutes) to the shortcode number 4884.  The confirmation message that is received, can be used as a valid ticket on the bus.  The ticket costs 1,30 euro for 1 hour or 2,10 euro for 2 hours, which is about 28% cheaper than the tickets bought from the bus driver.

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