Apple bans ‘Android’ brand and location-based apps for mobile advertising

Apple continues its censorship on the access for mobile apps to their app store.

Educational software developer Flash of Genius reports Apple has requested the firm remove mention of Google’s Android mobile operating system from the iTunes description of the startup’s iPhone and iPod touch application Flash of Genius: SAT Vocab 2.2. In November 2009, Google announced that the Android version of Flash of Genius: SAT Vocab was a Top 10 finalist in its category in the Android Developer’s Challenge, and the firm hoped to include that information to boost sales of its iPhone app. As a result, Apple determined that the Flash of Genius: SAT Vocab 2.2 application submission contained “inappropriate or irrelevant platform information,” according to an email sent by the iPhone Developer Program. Read more

Meanwhile, Apple is warning iPhone developers that applications built with features based on user location must provide “beneficial information,” adding it will reject apps that incorporate location to deliver targeted advertising.  “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store,” a post on the iPhone Dev Center website promises. Read more

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