Mobile social networking sees strong growth

Two popular trends – social networking and mobile internet – are obviously enforcing each other. 

A new ComScore study shows that 1 out of 3 smartphone users accesses social network sites via their mobile browser in January 2010 (30,8% compared to 22,5% in January 2009).  Over the past year, mobile access to Facebook increased with 112%, while Twitter saw a massive jump of 347%!

“Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web,” said Mark Donovan, comScore senior vice president of mobile. “Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.”

Full press release here

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