Estimate: 120,000 iPad sold at first sale day

Many experts are predicting how much iPads Apple has actually sold.  First there was an estimaton of 20,000 pieces per hour, based on a rather rough estimate. It sounds that there were many reservations, that customers who wanted to retrieve the iPad in the store had no guarantee that on April 3 they would receive one. Now there are new estimates of Cillage Investor’s AAPL Sanity Board: 120,000 iPad sold!

They did not look at two orders, but 99 orders which in total 110 were for an iPad. It was a time period of 19.5 hours (and not a half hour, as the previous estimate). Based on these measurements, they come to the following conclusion: there are approximately 120,000 iPad sold on the first sale day.

In fact, there were 124,500 orders, but on a normal Friday 16,500 orders come in, so that number is off.  After some rounding and applying a conversion factor (an average customer buys 1.11 iPads) than they come out at 120.000 iPads.

It appeared that most customers reserved the Wi-Fi (69 %) version of the iPad  and not the more expensive Wi-Fi + 3G version (31%).  Which model they bought? This remarkable shows fairly distributed:

  • 16GB iPad: 33%
  • 32GB iPad: 32%
  • 64GB iPad: 33%

Roll Cast analyst Victor is surprised that people would buy device that almost nobody has handled and that only comes about three weeks. There are rumors that Apple has manufactured 300,000 iPads to make the next few days so people can continue ordering.  Sanity collected the data based on users: they sent their order, the iPad type, the time of the order, the time zone and the memory.

Is that many, 120,000 units? If you consider that throughout 2008 Amazon has sold 500,000 Kindles, it is a lot!

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