WGM 2010 – Program Update – Pecha Kucha Sessions

We are glad to announce the first 2 Pecha Kucha sessions on the Web Goes Mobile seminar.

Pecha Kucha (Part I)

Tablets as a second screen, future possibilities
By Lode Nachtergaele
VRT-medialab, Business Architect

 


Smartphone and tablet advertising, first findings
By Matthieu Vercruysse
Aegis Media, Consumer Insight Manager

Keynotes:

Tablets: A second life for publishers?
Juan Señor, Partner, Innovation Media Consulting

The growing popularity of connected devices, especially Apple’s iPad, are starting to change the way people consume media. This opening presentation frames the big picture with the latest trends about tablets and the mobile media revolution. With an extensive experience in consulting news & media companies Juan will draw us a perfect picture of how media content should be represented on tablets.

The iPad: a new device, a new approach for Sanoma Digital
Joris van Heukelom, Director Digital Publishing, Sanoma Digital

Sanoma Digital is market leader in terms of digital publishing in The Netherlands. Joris will share with us the first experiences of their app strategy for Nu.nl and Autoweek. He will also provide his vision on how mobile publishing will give access to new sources of revenue for magazine publishers or media at large.

Hope is not a strategy – how to develop a mobile publishing strategy
Steve Wing, Head of Mobile and Digital Attraction, The Guardian

The growing popularity of connected devices, especially Apple’s iPad, are starting to change the way people consume media. This opening presentation frames the big picture with the latest trends about tablets and the mobile media revolution. With an extensive experience in consulting news & media companies Juan will draw us a perfect picture of how media content should be represented on tablets.

 

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