bpost and MobileWeb deliver your New Year’s SMS on a Post Card

bpost, the Belgian postal office, has launched yesterday an innovative new product the “SMS Post Card” (SMS Kaartje / Carte SMS). You can send your New Year’s wishes via SMS to a shortcode. bpost will print out your wishes on a nice postcard and sent it to the destination you indicate in your SMS.

New Year's SMS on Post Card delivered to your friends by bpost and MobileWeb

Try it out yourself! Send an SMS starting with  KAARTJE or CARTE to 3031 (€ 1,20 per postcard).

Boondoggle is the creative agency behind the advertising campaign which includes TV, DM, billboards and mobile bannering. The SMS service has been developed by MobileWeb.

 

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