Archive for April, 2011

Tablet usage sometimes surpasses time spent on desktop and TV

A survey by AdMob (Google)  (with 1430 tablet users – run in the US, March 2011) gives some new insights in the behavior of tablet usage.

Gaming is the number 1 activity, followed by searching for information.

The most remarkable result is owners are spending more and more time on their tablets:

  • 43% of the respondent spend more time with their tablet than with their desktop or laptop.
  • 1 out of 3 respondents are using the tablet more than they do watching TV.

This shift to the  Second Screen is an important factor and shows the need for applications that make the link between traditional and new media.

Read the full report

Source Search Engine Watch

Innovative SMS campaign replaces recruitement letter

MobileWeb creates platform for interim agencies to connect faster and easier with job candidates.

sms recruiting

The classic letter of application seems to be outdated. T-Interim is the first agency that uses sms to recruit candidates. It’s a fast and easy way for companies to connect with the right profiles. Volvo Cars is currently enrolling the system to recruit 400 production workers. You send the company name to a short, easy-to-remember number and within 24 hours the agency will contact you. If you have the right competencies, the application procedure will start.

It’s not only easy and fast. It’s free, the threshold is low and people without e-mail-address are included in the pool of profiles.

Read full article

Mobile Web Users in Western Europe to Double by 2015

Around 58 million Europeans will surf the internet with a smartphone this year and this will double by the year 2015. This is the result of a new report by eMarketer.

Improved browsers, better applications and availability of fast mobile connections are the reasons for this fast growth.

eMarketer analyst Noah Elkin concludes this means “enhanced opportunities for marketers to engage customers at every stage of the purchase process, from building awareness all the way through to after-sales service and customer relationship management,”

Why didn’t we foresee the rise of social TV?

Social TV is the biggest change in television since it was invented.

Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.

The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:

Why did we not foresee this major development in television?

The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.