Why didn’t we foresee the rise of social TV?

Social TV is the biggest change in television since it was invented.

Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.

The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:

Why did we not foresee this major development in television?

The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.

 

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